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Manila Bulletin devider Entertainment devider Celebrities devider 'The Glory' real-life lovers Lim Ji-yeon, Lee Do-hyun top drama actor brand reputation index 

'The Glory' real-life lovers Lim Ji-yeon, Lee Do-hyun top drama actor brand reputation index 

Published Apr 9, 2023 02:30 am
“The Glory” stars and real-life lovers Lim Ji-yeon and Lee Do-hyun, and “Taxi Driver” star Lee Je-hoon grabbed the first three places in the brand reputation ranking for drama actors for April 2023.  The Korea Corporate Reputation Research Institute analyzed 50.58 million big data covering 50 actors and actresses appearing in dramas from March 6 to April 6 this year.  (Clockwise from top left) Lim Ji-yeon, Lee Do-hyun, Lee Je-hoon. Cho Seung-woo, Song Hye-kyo and Cha Joo-young (Photos: Netflix, Jonathan Hicap, Instagram)

The brand reputation index is analyzed by measuring consumer participation, media index, communication index and community index.  The brand reputation big data analysis can measure the positive or negative evaluation of a brand, the source and interest of the media, the interest and communication of consumers, and popularity of the content. Lim Ji-yeon, who played the role of Yeon-jin in “The Glory,” took first place with a brand reputation index score of 3.03 million.  Her boyfriend, Lee Do-hyun, who is Yeo-jeong in “The Glory,” placed second with a brand reputation index score of 2.74 million.  “Taxi Driver” star Lee Je-hoon is in third place with a score of 2.51 million followed by actor Cho Seung-woo with 2.48 million and “The Glory” star Song Hye-kyo with 2.41 million.  Here are top 25 drama actors and their scores based on the brand reputation index for April 2023: 1\. Lim Ji\-yeon \- 3\,030\,012 2\. Lee Do\-hyun \- 2\,742\,908 3\. Lee Je\-hoon \- 2\,511\,782 4\. Cho Seung\-woo \- 2\,488\,894 5\. Song Hye\-kyo \- 2\,415\,501 6\. Cha Joo\-young \- 2\,118\,844 7\. Shin Ye\-eun \- 2\,091\,272 8\. Seol In\-ah \- 1\,894\,741 9.  Shin Jae-ha - 1,620,892 10\. Jang Dong\-yoon \- 1\,538\,790 11\. Baek Jin\-hee \- 1\,411\,537 12\. Park Sung\-hoon \- 1\,383\,592 13\. Yeom Hye\-ran \- 1\,302\,749 14\. Han Sun\-hwa \- 1\,300\,623 15\. Lee Ji\-ah \- 1\,230\,276 16\. Jeon So\-nee \- 1\,070\,188 17\. Pyo Ye\-jin \- 1\,034\,992 18\. Woo Do\-hwan \- 998\,700 19\. Park Hyun\-sik \- 989\,048 20\. Kim Ji\-yeon \- 873\,029 21\. Lee Chae\-young \- 860\,786 22\. Choo Young\-woo \- 857\,342 23\. Kim Min\-seok \- 808\,611 24\. Ryeoun \- 794\,869 25.Han Suk-kyu - 769,322

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