The Medical City (TMC) recently bagged four awards from Healthcare Asia 2023 – the Hospital of the Year and the Marketing Initiative of the Year for TMC Ortigas;  the Primary Care Provider of the Year for TMC Clinic; and the ESG (Environment, Social and Governance) Program of the Year for TMC South Luzon. The awards program recognizes remarkable performances or cutting-edge development from healthcare organizations across Asia. The awarding ceremony was held last March 29 at Shangri-La Singapore. *TMC President and CEO, Dr. Eugene Ramos, Chief Operating Officer, Atty. Martin Samson, and Senior Vice President and Chief Strategy Officer, Dr. Christian Delos Reyes receive the Hospital of the Year and Marketing Initiative of the Year Awards. (The Medical City official website)*

The Medical City (TMC) is one of the largest healthcare networks in the country with one main facility in Ortigas, Pasig City, four provincial hospitals, and over 50 clinics in Metro Manila and select provinces, all operating under a single brand. TMC President and CEO Dr. Eugenio Jose F. Ramos said: “For the past few years, The Medical City hospitals have been receiving awards from Healthcare Asia and other organizations. Like what I always say, we did not embark on this journey toward healthcare leadership for the sake of the accolades. It was never about the award or the recognition. It was about practicing excellence and compassionate care every day for the people we serve. It was about helping the country’s healthcare system improve for the benefit of the people.” This is TMC Ortigas’ third Hospital of the Year award, with the first and second awards given in 2020 and 2022 respectively. Also in 2022, TMC Ortigas was recognized as among the country’s top Level 3 hospitals by the Department of Health (DOH) and one of the Philippines' Best Employers based on a large-scale study by the international market research firm Statista. Dr. Ramos was also awarded Asia's Most Inspiring Executive at the Asia Corporate Excellence & Sustainability Awards (ACES) held in November 2022 in Kuala Lumpur, Malaysia. TMC Ortigas continues to be at the forefront of clinical and biomedical research in the country through its rapidly expanding Clinical and Translational Research Institute (CTRI). Leveraging on its robust network, the health institution established a clinical trial unit structure that spans all TMC enterprise hospitals, a first in the country. TMC fosters innovation in healthcare and medical research which created the first research fellowship program in the Philippines, the Physician-Scientist Research Fellowship. With support from the Philippine Council for Health Research and Development (PCHRD), the program aims to expand the country’s pool of health research experts. TMC Ortigas has likewise integrated the practice of 3D printing in its medical care as it brings added value to personalized patient care. And, as TMC moves toward novel therapeutics, it explores Phage Therapy to combat a possible post-antibiotic pandemic. These are just some of the projects of CTRI in line with its aim to cultivate the different aspects of research. Another highlight of TMC Ortigas’ innovation is its remote services which have been improved and expanded through the "COVID HomeCare Program" and "Hospital-at-Home," enabling its medical practitioners to administer antibiotic infusions, laboratory testing, and physical consultations right in the patients' homes.

Marketing Initiative of the Year

In mid-2022, TMC Ortigas launched its #EveryBeatMatters campaign to promote cardiovascular services through a combination of original music, video, and graphic material. The music tracks used in the campaign featured BPM (beats per minute) ranging from approximately 150 bpm to 100 bpm to 50 bpm, representing the actual BPM ranges depicting a fetus’ heartbeat during sonograms, an average person’s heartbeat at the high end of normal range or the recommended for CPR, and an average person’s heartbeat at rest. This novel use of original music helped The Medical City engage its audiences with both commercial and medically accurate audio-visual content. It likewise provided TMC cardiovascular services its own brand through original music, for use in marketing, patient education, and service delivery not just for TMC Ortigas but for the rest of the enterprise hospitals.

TMC Clinic: Primary Care Provider of the Year

TMC Clinic operates over 50 ambulatory clinics in Metro Manila and in select provinces and offers a wide range of diagnostic and therapeutic procedures. Even during the global pandemic, TMC Clinic continued to grow and  maintain 52 conveniently-located fully-operational clinics equipped with the most sophisticated air safety and purifying systems. *(The Medical City official website)*

TMC Clinic made multi-specialty care even more accessible to patients. Each clinic is supported by selected specialists—Family Medicine and Internal Medicine--to deliver primary care coordination, and other specialists and subspecialists for coordinated care referrals and follow-up of patients. TMC Clinic had also worked to expand its specialized medical care in the ambulatory care setting, including several services in select clinics. These services include hemodialysis, ambulatory surgery (minor cases), rehabilitation medicine and physical therapy, endoscopy, cardiac rehab, sleep laboratory, women's health, mental health, bone and joint clinic, and corporate clinic, more popularly known as clinic management services in companies.

TMC South Luzon Red Gala

Every year, to commemorate World AIDS Day, TMC South Luzon conducts lectures and offers free HIV screenings to its employees and patients. In 2021, TMC South Luzon established the Center for Reproductive Health and STI Treatment (CREST), a DOH-accredited facility where linkages, diagnosis, treatment, and continuum of care and support for people with HIV are provided. To promote the center and its advocacy, TMCSL held a fundraising event dubbed “Red Mask Gala: Runway for a Cause” on Dec. 1, 2021 at The Monochrome Nuvali, Santa Rosa City, Laguna. For its first year, the event featured 50 doctors, employees, and guests who walked the runway wearing their best outfits and the “red masks” that were custom made for the donors. The funds raised benefited two foundations – Project Ribbon’s Duyan: Cradling for Children with HIV and TMC South Luzon’s Young Adult Care Assistance Program (YACAP). In its second year, the theme of the event was Filipiniana and it was titled “Red Gala: Unmasked” to refer to the easing and lifting of some COVID-19 protocols. TMCSL’s Chief Operating Officer Dr. Jose Enrico Juliano described the fund-raising activity as the hospital’s “small contribution” with artistic expression, while rekindling awareness and advancing progress on HIV/AIDS prevention, treatment and care in the country.