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Manila Bulletin devider Entertainment devider Celebrities devider IN PICTURES: Alden Richards advocates fight vs. plastic pollution

IN PICTURES: Alden Richards advocates fight vs. plastic pollution

Published Apr 4, 2023 06:32 am

Century Tuna Ambassador Alden Richards preparing for the reef cleanup


Aside from his love for acting, award-winning actor Alden Richards also shows his passion for the environment. He kicked off the first beach and reef cleanup for Century Tuna's Saving our Seas Campaign in Anilao, Batangas last March 25.  The program aims to raise awareness of the significance of marine conservation, as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution.  

Alden Richards encourages the people of Barangay Ligaya to support the Saving Our Seas initiative.


During the short program preceding the cleanup campaign, Alden expressed his enthusiasm for participating in the initiative. "Actually, first-time ko to be part of a clean-up drive, pero hindi ko naman first time to scuba dive pero kapag pinagsama pala yun, iba yung feeling kasi I've mentioned earlier I'm not going to do this for leisure but to help save the planet, and to save our seas,' Alden mentioned. 

Alden Richards
(Actually, it's my first time to be part of a clean-up drive, but it's not my first time to scuba dive, but when it's combined, it's a different feeling because I've mentioned earlier I'm not going to do this for leisure but to help save the planet, and to save our seas.)  Alden was also joined by volunteers and the Superbods winners and finalists during the event. Reef cleanup
"I am so honored to be part of Century Tuna's 'Saving Our Seas' initiative and I totally support this project as I believe that we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas," Alden added.  Century Tuna's "Saving Our Seas" initiative is also in partnership with HOPE's Aling Tindera Waste-to-Cash Program, where people in the community can collect their plastic waste and exchange it for cash.

Alden Richards (center) leads the environmental initiative to save the seas


Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Overall, Century Tuna's Saving Our Seas initiative is aiming to collect at least 10 metric tons of plastics for its pilot year.
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