Ovialand Inc., a residential developer targeting the premium and affordable segment of the market, has started the development of its P2 billion housing development in Baliwag, Bulacan—its first outside of South Luzon. In a statement, the firm said the project called Seriya is located along the Candaba highway and is 10 minutes away from the Pulilan exit of the North Luzon Expressway, making it accessible to potential clients from Metro Manila and nearby provinces. A total of 536 house-and-lot units will be built, with various units to be offered to clients such as duplex and townhouse units. Amenities that will be available include an airconditioned clubhouse, swimming pool, and a community chapel. The house-and-lot units will initially be built on 8.9 hectares of land, and this can be expanded up to 15 hectares of land. Ovialand will spend around P990 million for the development of Seriya. The turnover of house-and-lot units is expected to begin in September 2023. “In 2021, Ovialand embarked on its 10-year growth plans to have a nationwide presence by 2030,” said Ovialand President and CEO Pammy Olivares-Vital. She added that, “We will do this by implementing a disciplined regional growth strategy, replicating our success and efficiency in South Luzon into new areas where Filipinos are seeking for the best value that their hard-earned money can buy.” “We have received very strong interest from residents in Baliwag regarding our developments. In addition, we are seeing potential clients for Seriya from people working and living in Northern Metro Manila,” Olivares-Vital said. She noted that, “These give us more motivation to provide the Premier Family Living experience to our clients as they aspire to provide a better quality of life for themselves and their families.”