Puma autumn-winter 2023 collection preview party tells the stories of Filipinos happening in the streets of Manila
German sports brand Puma officially marked its presence in the Philippines with an exclusive preview of its autumn-winter 2023 collection, held recently in Whitespace Manila, Makati City. Its first-ever fashion brought different feelings to the runway. Inspired by its "Forever Faster" mantra, Puma’s invite-only party was a brazen homage to the streets and humans of Manila.
Puma showcased its latest collection on a Manila street-styled runway. On the opening show, the brand put the spotlight on the activism of young Filipinos for fighting for what they believe in. Then, there was also a fun and heart-stopping dance performance from the members of the LGBTQIA+ community as they slayed on the dance stage wearing its pieces.
Overall, the show narrated the different stories of Pinoy bravery witnessed on the streets of Manila. It lauded Filipinos’ inherent confidence, paid homage to Pinoy pride, and celebrated Filipino resiliency. The autumn-winter 2023 collection—composed of 42 outfits—showcased a range of activewear fitted for the sports and street-style-savvy Filipinos.
The brand’s maiden fashion show also featured Pinoy movers, breakers, and game-changers in the Philippines, representing four core values namely Filipino bravery, confidence, determination, and joy—the same core values under the brand’s mantra.
(From left to right): Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, actor Daniel Matsunaga, and model Santino Rosales
Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga graced the autumn-winter collection runway. Model Santino Rosales, the son of renowned actor Jericho Rosales, also walked the runway.
At the end of the program, through a video, the brand announced that professional basketball player Kai Sotto will be its first-ever Filipino brand ambassador.
PUMA opened its first flagship store last November 2022 in Glorietta, Makati City and now has 22 franchise stores nationwide. As part of its expansion plans in the market, it will open new stores in this quarter in Metro Manila, Laguna, and Cebu.