DMCI Homes, the residential development arm of DMCI Holdings Inc., is diversifying into the leisure property market with a new sub-brand called DMCI Homes Leisure Residences.
In a statement, the firm said it is planning to launch by mid-2023 its new brand with a tropical beach park “condotel” in San Juan, Batangas, one of the sought-after vacation destinations in southern Luzon.
DMCI Homes President Alfredo Austria said San Juan, Batangas’ variety of tourist attractions including pristine beaches, ancestral houses, old churches, and local delicacies, make it ideal to host the first project of DMCI Homes Leisure Residences.
“The aim of DMCI Homes Leisure Residences is to offer holistic holiday experiences that exude comfort, wellness, and refined indulgence, setting it apart from other properties in its category,” Austria said.
He added that, "With DMCI Homes Leisure Residences, we aspire to replicate DMCI Homes' brand of superior value in each leisure property by offering quality products and premier services fully experienced in upscale resort hotels and leisure communities, at price points that will delight value-discerning clientele."
Aside from San Juan, Batangas, DMCI Homes also has plans to indulge leisure seekers with future projects featuring the rejuvenating hot springs in Laguna and the mesmerizing mountain views in Tuba, Benguet Province.
DMCI Homes Leisure Residences is the second sub-brand created by DMCI Homes after DMCI Homes Exclusive, which caters to the luxury market.
DMCI Homes, the country’s first Quadruple A developer, has been providing quality homes and resort-inspired communities nationwide since 1999. The company has turned over 53,864 residential units in over 85 launched projects as of February 2023.