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Manila Bulletin devider Technews devider Content Moderation Outsourcing Philippines: Safeguarding the World of Online Gaming

Content Moderation Outsourcing Philippines: Safeguarding the World of Online Gaming

Published Apr 24, 2023 05:31 am

The gaming industry's rapid growth is accompanied by an increasing demand for effective content moderation. Companies like Electronic Arts (EA) and Tencent Games are among the latest to outsource content moderation to the Philippines. Deloitte's research shows that the Philippine outsourcing industry is growing at an annual rate of 10-15%, positioning the country as a global leader in content moderation service outsourcing. Content moderation involves monitoring and moderating user-generated content to ensure its safety, appropriateness, and compliance with community guidelines. This includes moderating chat messages, removing hate speech, and identifying and removing unsuitable images or videos. It is essential for maintaining a safe and enjoyable online experience for users, particularly in the gaming industry, where player interactions can be intense and emotions often run high. The Philippines has emerged as a popular destination for content moderation outsourcing in the gaming industry, thanks to its large pool of English-speaking, highly educated workers, and relatively low labor costs. Moreover, the country has a strong gaming community and a generally tech-savvy workforce. Ralf Ellspermann, CEO of PITON-Global and a leading expert on [content moderation outsourcing to the Philippines](https://www.piton-global.com/), observes, "The gaming industry presents unique challenges for content moderation. It requires a deep understanding of the local gaming culture and a nuanced approach to moderation. The Philippines offers an abundance of skilled workers who possess this understanding and can moderate effectively."
Outsourcing content moderation to the Philippines also addresses time-zone concerns for gaming companies. With popular games attracting a global audience, round-the-clock moderation is essential to maintain a safe and engaging platform for users. Philippine outsourcing providers typically operate 24/7, 365 days a year. Content moderation combines advanced technologies like artificial intelligence and machine learning with human review. Human agents play a vital role in this process, leveraging their expertise and cultural understanding to identify and address complex issues that automated systems may tag but not resolve successfully. According to studies by Deloitte and Frost and Sullivan, the Philippines is now considered a global leader in content moderation service outsourcing, with expectations of continued growth in the future. This growth is driven by a combination of talented and highly motivated staff, relatively low labor costs, investments in advanced technology, and an understanding of gaming culture. [Ellspermann](https://www.linkedin.com/in/ralfellspermann/) concurs, "The Philippines is an ideal destination for content moderation outsourcing, as it offers a cost-effective solution for gaming companies while maintaining the highest standards of quality. The fusion of advanced technology and a highly-educated workforce truly sets the country's outsourcing providers apart."
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