Having been in the Philippines for more than 20 years to date, Alfonso Brandy has always been known for its premium ingredients and imported quality. Made from the finest grapes of Spain’s La Mancha region and aged in the biggest single bodega in Jerez, the brand has made its way into more Filipino homes, and has now expanded its market – ang tropang Alfie.
As a way to thank and celebrate tropang Alfie, Alfonso Brandy brought together street culture, art, music and drinks at Alfie Alley, held at The Pop Up Katipunan in Quezon City last April 15, 2023.
ART MEETS STREET CULTURE Sales and Marketing Director of Montosco Inc. Lauren Tanganco together with Alfie Alley host Alex Diaz and street artist Dennis Bato
Branded as its first-ever street culture-themed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good music as they sip on brandy, whether on the rocks, with cola or with ginger ale and lemon. Showcased were the three brandy variants in their respective sari-sari-store-inspired booths, which also had their own limited edition merchandise and games for guests to enjoy.
I Belong to the Zoo serenading the audience during the awitan segment
Over at the Light booth, guests had the chance to snap a picture at their photo booth with their caps and shirts. Meanwhile, the Zero booth set up a thrilling Al-Flip Cup game where winners took home exciting prizes. Finally, the Platinum booth presented a Jenga-inspired game, Jengalfie Platinum, where one had to pick out the Platinum block from the stack to win a special prize.
Art formed a huge part of the event as well, as they unveiled a larger-than-life street-art-inspired brandy bottle installation and a huge mural created by artist Dennis Bato. Then, capping off the fun-filled event was Alfie Awitan, a string of musical performances by some of today’s biggest acts. The line-up included SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.
Following its launch in Quezon City, the street culture-themed event is set to delight tropang Alfie again next month. They will be making a stop at Papa Doms Bar and Restaurant in Tagaytay on May 20, to be followed by a run at Daluyon Beach Resort in La Union on May 27.
