Aside from exporting its home-grown brands, the Jollibee Group is strengthening its foreign franchised brands in the Philippines with the aim of being the leading foreign restaurants franchisee in the country.
“We aim to become the leading market developer of foreign restaurants brands in the country,” said Jollibee Group Country Head for Philippine Business Joseph Tanbuntiong.
He added that, “By leveraging our brand portfolio to provide diverse offerings for various market segments at different price points, and strategically expanding our store network, Burger King, Yoshinoya, and Panda Express are expected to continuously contribute to the sustainable growth of our domestic business.”
As part of the company’s expansion efforts in 2022, Burger King opened 23 stores, which is their highest number of store openings in a year. It also opened its 125th milestone store in 2022 and five Bike ‘n Dine stores.
In 2022, the Jollibee Group also relaunched Japan’s world-famous Beef Bowl Chain, Yoshinoya. Last year, Yoshinoya opened four stores and renovated three existing stores.
The Jollibee Group formed a 50-50 joint venture with YIPI—the Philippine subsidiary of Asia Yoshinoya International Sdn. Bhd. and Yoshinoya Holdings Co. Ltd. in June 2021. The said partnership plans to expand Yoshinoya’s store network to 50 stores in the long term.
Meanwhile, Panda Express opened ten stores last year, five of which were the first in its host cities—Robinsons Place Ermita in Manila, SM Southmall in Las Piñas, Betterliving in Parañaque, Shell SLT in Muntinlupa, and Greenhills in San Juan.
In February 2023, Panda Express opened its first drive-thru restaurant in Asia with the launch of its Sumulong Highway branch. This new location in Marikina City also marks Panda Restaurant Group’s 100th international restaurant.
The Jollibee Group’s thrust with its foreign franchised brands is to bring the authentic experience to Filipinos.
Apart from this, the Jollibee Group also provides menu offerings that are either unique to Philippine market or among the best performing for these franchised brands in the region and the world.
For this year, the Jollibee Group is set to open more stores for Burger King, Yoshinoya, and Panda Express. These new store openings form part of the company’s goal to become one of the top five restaurant companies in the world.
“Our thrust is to bring the original experience of these popular brands to the Filipino people. I am confident that with the success of our foreign franchised brands, and with the continued support of their fans, Jollibee Group will succeed in achieving its long-term growth plans,” Tanbuntiong added.