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Accor says 'thank you' to PH hospitality partners, announces expansion plans

Group also unveils 'ALL,' a lifestyle loyalty program and all-in-one online booking platform

Published Apr 18, 2023 05:49 pm
If you have traveled the world and stayed in some of the best hotels and resorts, it’s impossible not to feel the “difference” accorded by Accor – the extra touch that makes a vacation more memorable, a dining occasion more special, and an interaction more heartfelt and sincere.    It’s not surprising as Accor’s reach is wide and its experience deep in the hospitality industry. In fact, Accor is the region’s “largest international hotel operator with 5,300 hotels, 10,000 plus restaurants and bars, with more than 230,000 team members spread across 110 countries,” the Philippines included.  At the ALL Thanks To You event, from left: Sofitel Philippine Plaza GM Olivier Larcher, Raffles Fairmont Makati hotel manager Aubrey Ada, Joy\~Nostalg Hotel & Suites Manila GM Odette Huang, Novotel Manila Araneta City GM Maria Garcia, Admiral Hotel Manila–MGallery director of sales & marketing/ room operations Marie Buenaobra, Swissôtel Clark director of sales & marketing Alie Sison, Mövenpick Boracay GM Franck Merot, and Novotel Suites Manila at Acqua GM Raul Aquino. 
To show appreciation to its trade, sales, and business partners in Southeast Asia (Indonesia, Thailand, Singapore, Vietnam) and our country, Accor recently hosted “ALL Thanks To You,” a series of events and activities showing not only the gratefulness of the brand but also to introduce “ALL” – or “Accor Live Limitless.” ALL is the group’s lifestyle loyalty program and all-in-one online booking platform.  In the country, “ALL” was launched with a media kick-off event held at the Raffles Makati. The general managers, hotel managers, and key executives of 10 Accor hotels and resorts in the Philippines (Raffles Makati, Fairmont Makati, Raffles Residences Makati, Sofitel Philippine Plaza, Swissôtel Clark, Admiral Hotel Manila MGallery, Mövenpick Resort & Spa Boracay, Novotel Manila Araneta City, Novotel Suites Manila at Acqua, and Joy\~Nostalg Hotel and Suites Manila) were present during the launch. Kash Salvador, Accor’s director of development, presented the group’s exciting local expansion plans with 16 projects in the pipeline.  The GMs, hotel managers, and executives of 10 Accor hotels and resorts in the Philippines gathered for the ALL Thanks To You event to show appreciation to partners and the media.
"Our Accor customer sales weeks in Southeast Asia were a great success. It was a real pleasure to meet with so many of our valued travel trade partners and key accounts. This is one of the world's most dynamic regions and a key driver of global travel and tourism. We look forward to continue working hand-in-hand with our industry partners across the region," said Garth Simmons, CEO for Accor's Premium, Midscale, and Economy Division in South and Southeast Asia, Japan, South Korea, and India. During the event, Accor took the opportunity to update guests on the group's commitment to sustainability, which includes removing all single-use plastic items from the guest experience and reaching net-zero carbon emissions by 2050.

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