Changan at MIAS is poised to show off their sense of style and matching performance through vehicles that have already made their mark on the roads since the brand’s formal entry to the market in 2020. Changan Motor Philippines, Inc. (CMPI), the official distributor of Changan passenger cars, will have a formidable line-up of lifestyle vehicles at this year’s Manila International Auto Show (MIAS).
With their theme of “Beyond Vision,” the booth is headlined by Vision-V, Changan’s signature design philosophy. Vision-V is a fusion of above-class design and intuitive technology is conceived to deliver a singular next-level driving experience. The V stands for Vision, Value, Vitality, Variety, and Velocity. Vision-V is about empowering Filipino motorists to reinvent the daily drive in ways creative, future-forward, delightful, and sustainable. Reinforcing the brand push is the word play on the Changan V: “V imaginative,” “V stylish,” “V smart,” “V safe,” and “V powerful.” Among these is the widely popular CS35 Plus SUV with its very own 100,000-km zone at the exhibit. On display is the exact unit that several members of the motoring media drove for its 100,000-km endurance test drive. Note that when a car has accumulated total mileage of 100,000 km (or an estimated five years of ownership), this usually signifies that it is already past its prime. Contrary to what many believe, the unit stands as proof of the quality and road-worthiness of a Changan, long after it has clocked in thousands of kilometers before the five-year mark. The Uni crossovers, Uni-T and Uni-K, will also be on full display to capture the imagination of fans of hi-tech vehicles. These crossovers represent the first in a series of Changan’s Vision-V. The CS55 Plus — the newest in Changan’s stable of lifestyle movers to date — is also set to turn heads, as it brandishes both wild, exhilarating engine power and a mannered, polished style that will captivate drivers looking for a crossover that boasts of elegance and excitement. Rounding up the Changan exhibit at the MIAS are CMPI’s reliable best-sellers to date — the Alsvin sedan and the new CS35 Plus, which further amplifies the reliability of the brand through upscale convenience and Safe-Tech features that make driving enjoyable for the daily grind and virtually anywhere. CMPI is full steam ahead in making its mark in the auto industry on the back of its stellar performance in 2022: 221% growth, reflecting the global performance of Changan (US$12.4-B); the inauguration of the CMPI National Headquarters; and the strength of Changan Philippines’ 18-strong nationwide dealership network. “Our participation in MIAS represents our full commitment to shape the local mobility landscape through people movers that go beyond our collective vision of vigor, vitality, and sustainability for the country’s automotive industry,” said CMPI President and CEO, Maria Fe Perez-Agudo. “We look forward to bringing Changan’s lifestyle vehicles, and more importantly, the values of the Changan V, closer to Filipino motorists, to have them enjoy more comfortable and fulfilling journeys, the Changan way.”