Jollibee Group opens 500th store in China

The Jollibee Group hits a new milestone with the opening of its 500th restaurant in Mainland China, one of its pillar markets. In a statement, the firm said it operates three brands in China, namely Michelin-starred Tim Ho Wan; Yonghe King, famous for its meal sets and soya milk; and Hong Zhuang Yuan, best known for its congee meals. With the opening of its Yonghe King branch in Shanghai’s Putuo Rong Chuang Xiang Yi luxury estate area, the Jollibee Group brings its store network in Mainland China to 424 Yonghe King, 58 Hong Zhuang Yuan, and 18 Tim Ho Wan stores as of February 2022. This year, we will continue to open more stores in China as we see potential for more growth,” said Jollibee Group President and CEO Ernesto Tanmantiong. He noted that, “All three of our brands in the region will be debuting in new provinces and cities this year, in line with our vision of becoming one of the top 5 restaurant companies in the world. We are thankful and encouraged by the warm welcome our brands have received in Mainland China.” Yonghe King’s new branch is near famous tourist attractions and iconic landmarks in the Putuo District, particularly Changfeng Ocean World International Theme Park. The new branch is Jollibee Group’s 103rd store in Shanghai, showcasing just how the restaurant company is successfully claiming stake in one of the most profitable parts of Mainland China. “Opening our 500th store comes with a renewed commitment to continually deliver the same superior-tasting food and, which adheres to the highest standards of food safety and cleanliness,” said Jollibee Group President Louie Liu. He added that, “We look forward to serving our great-tasting food through more branches and to more people in Mainland China in the coming years.”