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Jeep unveils all-new Grand Cherokee

Luxury and rugged ability

Published Mar 30, 2023 07:26 am
The Jeep brand may be known for its all-conquering, rugged SUVs. This year, however, it hopes to cater to those seeking a more luxurious experience in the form of the new Grand Cherokee. The Grand Cherokee returns as the brand’s premium SUV, this time with luxurious leather seats, three-row seating, and even more integrated technology features. Like all Jeep models, the Grand Cherokee bears the signature seven-slot grille, tilted forward to give it a more shark-like nose. LED headlights with integrated daytime running lamps are on either side. It still retains the classic Grand Cherokee silhouette with just a distinct character line running over the squared wheel arches that house 20-inch wheels. Behind are slim LED taillights and an integrated spoiler on the tailgate.
Even more appealing is its sophisticated interior. It is finished in premium leather, and complemented by quilted leather upholstery throughout the cabin. Accents like open-pore wood trimming, and a contrasting beige-black add welcome contrast to the interior. The interiors come in a choice of black or white leather. There’s also ambient LED lighting to truly customize the interior feel.
That luxury is paired with technology all around the cabin. Drivers get a new fully digital instrument cluster with customizable displays. There’s a 10.1-inch infotainment touchscreen is integrated into the center of the dashboard console that offers hands-free capability options. It’s compatible with wireless Apple CarPlay, Android Auto, a Qi wireless charging pad, and Bluetooth connectivity. Audio is channeled through an Alpine nine-speaker audio system. Further back are plush seats on the second row. The third row can fit even more passengers or can be stowed to create a large cargo area.
Powering the Grand Cherokee is a 3.6-liter V6 engine, resulting in a maximum output of 282-horsepower and 344-Nm of torque. It’s paired to an eight-speed automatic driving Jeep's Quadra-Trac full time 4WD system. Gears are selected via a rotary dial. There are also additional off-road modes for varying conditions.
The best part of the new SUV are its numerous driver-assist and safety systems. The Grand Cherokee comes with floating heads-up display right above the vehicle gauge cluster and a surround-view camera that shows a view of the exterior perimeter of the vehicle. An extra special feature is an interior rear-facing camera that provides a view of the second and third rows of the cabin, as well as a rear-view mirror that only takes a flip of a tab and the mirror switches to a secondary screen. There’s also a driver assist system to ensure maximum monitoring capability with minimum distraction. Besides these, the Cherokee is also fitted with eight airbags, parksense front and rear park assist, forward collision warning, adaptive cruise control and blind spot warning. Created to be the Jeep brand’s most luxurious SUV, the all-new Grand Cherokee is available in the L variant at a price of P5.490-million For those that seek the rugged ability of a wrangler but want something far more comfortable, the Grand Cherokee is the answer.

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