BTS’ V, BTS’ J-Hope and ASTRO’s Cha Eun-woo copped the first three places in the brand reputation rankings for individual members of K-pop boy bands for March 2023.
The Korea Corporate Research Institute released the brand reputation index based on the analysis 107.77 million pieces of big data of 703 boy band members from Feb. 18 to March 18, 2023, a decrease by 8.04 percent from 117.19 million in February.
(Clockwise from top left) BTS' V, BTS' J-Hope, ASTRO's Cha Eun-woo, BTS' Jimin, Kang Daniel and Hwang Minhyun (tvN, Prime Video, Instagram, Twitter)
The brand reputation index was based on consumer participation, media exposure, communication and community indices.
It is an indicator created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption.
BTS’ V rose from sixth to first place in March 2023, getting a brand reputation index score of 4,875,543, up by 38.09 percent from 3,530,702 in February.
In the link analysis, the keywords “Seojin’s” (the tvN Korean show), “Instagram,” and “Christmas Tree” (his song) came up for BTS’ V.
BTS’ J-Hope took second place from 15th place last month with a score of 4,288,670, rising 141.42 percent from 1,776,417 in February.
ASTRO’s Cha Eun-woo slid from first to third place with a score of 4,250,124, down by 31.14 from 6,171,832 in February.
BTS’ Jimin is in fourth place, getting a score of 4,034,139, a decrease by 34.1 percent from his second place score of 6,121,650 in February.
Wanna One’s Kang Daniel placed fifth with a score of 3,784,328, down by 7.76 percent from 4,102,572 in February.
Here are the Brand Reputation Index for the top 100 individual K-pop boy band members in March 2023:
1. BTS V - 4,875,543
2. BTS J-Hope - 4,288,670
3. Astro’s Cha Eun-woo - 4,250,124
4. BTS Jimin - 4,034,139
5. Wanna One’s Kang Daniel - 3,784,328
6. Wanna One’s Hwang Minhyun - 3,534,475
7. EXO’s Baekhyun - 2,540,067
8. Winner’s Song Mino - 2,432,929
9. Wanna One’s Park Jihoon - 2,356,066
10. Big Bang’s G-Dragon - 2,051,591
11. Big Bang’s Taeyang - 2,018,032
12. BTS’ Suga - 1,996,483
13. BTS’ RM - 1,867,381
14. Seventeen’s Hoshi - 1,839,986
15. BTS’ Jungkook - 1,829,678
16. SHINee’s Key - 1,610,825
17 Seventeen’s DK - 1,591,601
18. Wanna One’s Kim Jaehwan - 1,448,127
19. The Boyz’s Juyeon - 1,426,539
20. BTS’ Jin - 1,363,920
21. Super Junior's Kyuhyun - 1,350,558
22. EXO’s Suho - 1,328,707
23. NCT’s Mark - 1,298,901
24. NCT’s Jaehyun - 1,288,384
25. Seventeen’s Seungkwan - 1,216,105
26. SHINee’s Minho - 1,132,772
27. Wanna One’s Ong Seong-wu - 1,099,584
28. Tomorrow X Together’s Yeonjun - 1,078,071
29. NCT’s Jungwoo - 1,064,294
30. NCT’s Doyoung - 1,021,207
31. Seventeen’s Jeonghan - 1,018,885
32. Tomorrow X Together’s Soobin - 1,005,543
33. Seventeen’s Mingyu - 988,901
34. DKZ Kyung-yoon - 967,140
35. The Boyz’s Hyunjae - 966,475
36. Seventeen’s Jun - 945,725
37. Winner’s Kim Jinwoo - 942,627
38. The Boyz Younghoon - 940,395
39. NCT’s Haechan - 917,863
40. NCT’s Jisung - 907,325
41. NCT’s Jaemin - 867,545
42. SHINee’s Taemin - 865,163
43. Highlight Gi-kwang - 845,904
44. Monsta X's Minhyuk - 826,651
45. Tomorrow X Together’s Beomgyu - 823,958
46. Winner’s Seunghoon - 806,336
47 The Boyz’s New - 791,661
48. Highlight‘s Doojoon - 791,085
49. Pentagon’s Hui - 789,119
50. Winner’s Kang Seungyoon - 775,244
51. The Boyz’s Sunwoo - 771,118
52. Seventeen’s Wonwoo - 752,751
53. EXO’s Kai - 740,922
54. TVXQ’s Yunho - 737,738
55. Wanna One’s Ha Sungwoon - 735,568
56. Super Junior's Siwon - 724,659
57. Seventeen’s Woozi - 705,314
58. Seventeen’s S.Coups - 682,681
59. Highlight’s Yoseob - 671,098
60. NCT’s Jeno - 669,565
61. Tomorrow X Together’s Hueningkai - 669,366
62. Tomorrow X Together’s Taehyun - 665,523
63. NCT’s Renjun - 664,035
64. SHINee’s Onew - 663,253
65. TVXQ’s Changmin - 645,081
66. Seventeen’s Joshua - 642,563
67. Wanna One’s Park Woojin - 635,396
68. NCT’s Taeyong - 629,783
69. Monsta X‘s Shownu - 575,220
70. Monsta X’s Jooheon - 566,940
71. Wanna One’s Yoon Ji-sung - 556,451
72. Big Bang’s Daesung - 553,902
73. NCT’s Chenle - 543,932
74. Seventeen’s Vernon - 540,263
75. NCT’s Yuta - 519,082
76. Monsta X’s Hyungwon - 518,702
77. Seventeen’s Dino - 516,569
78. NCT’s Taeil - 496,763
79. Wanna One’s Bae Jinyoung - 489,297
80. SF9’s Rowoon - 487,526
81. Monsta X's Kihyun - 475,440
82. Stray Kids’ Hyunjin - 474,930
83. BTOB’s Changsub - 472,571
84. Seventeen’s The8 - 457,855
85. NCT’s Johnny - 451,618
86. Infinite’s Kim Sungkyu - 444,980
87. BTOB’s Minhyuk - 440,248
88. Monsta X’s I.M - 433,979
89. Astro’s Rocky - 423,675
90. Super Junior’s Sungmin - 398,577
91. GOT7’s Jinyoung - 395,476
92. The Boyz’s Q - 392,275
93. Teen Top’s Niel - 391,658
94. Wanna One’s Lai Kuanlin - 389,429
95. Wanna One’s Lee Dae-hwi - 389,046
96. SF9’s Chani - 388,079
97. 2PM’s Wooyoung - 369,417
98. The Boyz's Ju Hak Nyeon - 348,378
99. UP10TION’s Kim Wooseok - 335,923
100. BTOB’s Hyunsik - 330,244