FROM LEFT: Producer Joyce Selga, Gerry Santos, and Makers Mind Media Productions CEO Ivy Ataya

Business guru Gerry Santos has encouraged the youth to work hard if they really want to succeed as a businessman.

At the launch of his TV show "Negosyo Goals" on ALLTV held at the Coffee Project in Mandaluyong City recently, Gerry urged young people to persevere in their goals.

"Everybody needs a little luck. Pero hindi ka dapat mawalan ng pag-asa. Failures will make you a successful person. Hindi puwedeng para ka lang nadapa at bumangon ka uli. So simple logic din sa business. Hindi ka puwedeng basta ka na lang umayaw.

"Kung hindi ka successful sa negosyo na ito, hindi para sa'yo ito. So naniniwala talaga ako kung para sa'yo talaga ang isang bagay. Part din talaga ng success ang luck pero kung wala kang perseverance or hardwork, wala rin," said Gerry, also known as Mr. Freeze in reference to his successful ice plant business.

Asked about his business goals these days, Gerry said: "Happiness is contenment. Pag hindi ka nakuntento sa buhay, hindi ka matatapos. At kung may inggit ka sa katawan, hindi ka rin matatapos.

"Ngayon very relaxed na ang life ko. Wala na akong masyadong mga meeting kasi naipasa ko na yung negosyo ko sa anak ko. Ang stress ko ngayon ay yung taping ko.

"Paulit ulit pala. Fifteen seconds na video from 7 am to 7 pm. Sabi ko nga kay Albert Martinez, ang hirap pala ng buhay ninyo. Take ng take sa shoot. So siguro ang goal ko ngayon ay maging successful ang 'Negosyo Goals' kasi nag-effort kaming lahat dito.

"Para sa akin part ito ng aking success na nakapagbigay din ako ng trabaho. Babalik din sa'yo ang maganda mong ginawa. Tinaggap ko ang show na walang usapan sa compensation. Hindi talaga ako after sa pera dito. Lagi kong sinasabi na success is not money. Success is what you have done and accomplished," the businessman said.

Gerry also describes himself as a low-key person.

"Napaka-low key ko. A few days ago, nasa El Nido ako at binibigyan ako ng VIP treatment. Hanggang ngayon sumasakay pa rin ako sa tricycle at nagga-Grab din ako. Wala akong driver. Ayoko talaga ng VIP treatment. Alam ng mga tauhan ko yan at pamilya ko," he said.

"Negosyo Goals" will air every 11:30 a.m. on Sundays starting March 19. 
 

"It is a program for the new generation of Filipino entrepreneurs. It is a quintessential TV show companion that aims to provide viewers and aspiring entrepreneurs' with insight into how to start their own businesses," said Gerry, who has been a businessman

“It is an honor for us to be part of ALLTV which shares the same vision of empowering aspiring Filipino entrepreneurs,” Gerry said. 

 
Ivy Ataya, CEO of Makers Mind Media Production, is the producer of “Negosyo Goals.”  

  
ALLTV President Maribeth Tolentino is optimistic about the new partnership with Makers Mind Media Production. The two parties signed the partnership agreement held at Coffee Project, Worldwide Corporate Center Building on Tuesday (March 14, 2023). 

 
ALLTV has launched new programs this March, including the well-loved Asian hit series “Hot Mom” which started airing last March 6.