If you ask anyone in tourism and hospitality, there is no better time to do expansions, launches, promos, etc. than “now.” The “now” momentum comes in as the pandemic slips away (it’s already over in the minds of some people), as tourism numbers surge in all fronts (flights, hotel bookings, events, etc.), and as major companies such as Filinvest’s Chroma Hospitality steps in to say, “yes, the time is now!” “The Time is Now” was unveiled as Chroma Hospitality’s campaign for 2023. Chroma – the management company of Crimson Hotels and Resorts in Mactan, Boracay, Filinvest City Manila, Quest Hotels in Tagaytay, Clark, and Cebu, and Timberland Highlands Resort – is a forward-thinking company crafting innovative hospitality brands owned by Filinvest Hospitality Corporation. The launch, held at Crimson Filinvest City Manila, was led by Francis Gotianun, SVP of Filinvest Hospitality; James Montenegro, country manager of Chroma Hospitality; and Carmela Bocanegra, VP of sales and marketing, Chroma Hospitality. Francis Gotianun (right), SVP of Filinvest Hospitality; Carmela Bocanegra (top left), VP of sales and marketing, Chroma Hospitality, explains the 2023 campaign; James Montenegro, country manager of Chroma Hospitality.

“We are delighted to launch our latest campaign, 'The Time is Now,' which focuses on the joy of travel and the importance of cherishing the moments with loved ones,” said Bocanegra. “We know that travel is back, and we want to encourage people to step out of their comfort zones, plan meaningful events, get back to business, get married, or even start a family. The time is now to create experiences that will last a lifetime.” Pool at Crimson Hotel Filinvest City.

Part of the campaign is inspiring travelers “to plan their next adventure, explore new destinations, and support local communities.” This will be supported with Chroma’s various promotions in its properties. Just an example, in Crimson Boracay, guests will be given ₱9,000 worth of resort credits for those who will book their travels at least 30 days in advance. Montenegro, on the other hand, revealed that its property in Cebu, which was severely affected by Typhoon Odette (he mentioned he was there during the typhoon), is now ready to welcome guests with new concepts and stronger sustainability efforts. "We are excited to reintroduce Crimson Mactan with new and renewed concepts," said Montenegro. "We want to offer our guests a unique and memorable experience, and at the same time, we want to do our part in promoting sustainability and supporting the local community." Beachfront of Crimson Resort & Spa, Mactan. One of the highlights of the reopening of Crimson Mactan is the introduction of the first Kaiseki concept in Cebu called “Aka” (Japanese for “red”). The property will also re-launch its restaurants Azure and Saffron. Montenegro is proud to highlight Crimson Mactan’s sustainability efforts, including establishing of new coral nurseries and continued partnership with local government units to increase livelihood opportunities for the community. Indeed, after the typhoon’s destruction, this is now the time for resurgence. And Crimson Mactan is leading the way. Updates on other Chroma properties were also revealed. Mimosa Plus Golf, located in Clark, Pampanga, recently opened its newly renovated clubhouse and golf course, now boasting a modern, sustainable design. The bunkers have been refinished and rebuilt to be more visually striking, while the grass has been changed to Zoysia, which requires less maintenance and can handle the tropical weather. These changes are in line with the shift to greener and sustainable practices. The group also announced plans to expand its services in various sectors, including the development of sustainable hotels, the expansion of its homegrown F&B brands, and third-party management services for independent hotels. Premier deluxe room at Quest Hotel & Conference Center, Cebu. “We are committed to sustainable developments and we have commenced foundation activity for our Grafik Baguio and Quest Sheridan projects, both scheduled to be completed by the fourth quarter of 2024,” added Montenegro. In fact, according to Gotianun, he is most excited with Grafik Baguio. We were also impressed with the initial design rendering as the new hotel, aside from being located in one of the last patches of land inside Camp John Hay, is serious in its upholding sustainability. Grafik Baguio, set to open soon, will feature 256 rooms, meeting facilities, a spa, and three outlets. Designed with green building strategies, it aims to reduce its environmental impact, protect and restore water resources, and enhance biodiversity. “Grafik Baguio is poised to become a world-class building that integrates green building strategies to reduce its impact on climate change and improve the surrounding community's quality of life,” Montenegro added. Pool area of Crimson Resort & Spa, Boracay. Aside from property expansions, Chroma’s homegrown F&B brands – Firehouse and Baker J – will also expand to more areas not only in Metro Manila, but also in the provinces. With all these developments, promos, and exciting concepts from Chroma, when will you check their properties and decide to travel? The time is now!