President Ferdinand "Bongbong" Marcos Jr. asked government agencies and private sector partners involved in his administration's housing project to always follow the rules, saying the program's success depends on their cooperation. Marcos said this as he led the groundbreaking of Camarines Sur's 4PH (Pambansang Pabahay Para sa Pilipino Housing) Project Naga City on Thursday, March 16. In his speech, the President thanked those who made the project possible but asked them to follow the rules. "Kasabay ng aking pasasalamat ay ang aking panawagan sa iba't ibang ahensya ng gobyerno, mga construction group, mga pribadong bangko, lahat ng mga katuwang natin -- sundin natin ang tamang proseso sa lahat ng ating mga gagawin (Along with my gratitude is my call on the different government agencies, construction groups, private banks, and all our partners-- let us follow the right process in everything we do)," he said. "Sumunod tayo sa mga nilatag na batas at alituntuniin (Let us follow the law that was set)," he added. The President likewise encouraged everyone to do everything necessary but with integrity and love for the country. "Ang tagumpay ng anumang programa ng gobyerno ay nakasalalay sa pagkakaisa natin upang mabigyan ng epektibong solusyon ang mga issue at problema na kailangan ng malawakang kooperasyon ng bawat isa (The success of any government project relies on our unity so we can effectively resolve the issues and problems that require our cooperation)," Marcos said. "Pagsumikapan nating lahat na makamit ang ating pangarap na 6 milyong pabahay para sa ating kababayan (Let us work hard to fulfill our dream of 6 million housing units for our fellowmen)," he added. "Gawin po natin ang lahat ng ating makakaya para magkaroon ng katuparan at hindi manatiling pangarap lamang ito (Let us do what we can to make this a reality and not just a dream)," he continued. The Camarines Sur provincial government's housing project targets more than 11,800 units in a six-hectare land, including five mid- to high-rise residential and four commercial buildings. Under the 4PH Program, President Marcos tasked the Department of Human Settlements and Urban Development (DHSUD) to address the country's housing gap by building 6 million housing units by the end of his term in 2028. To expedite the delivery of its plans, the DHSUD tapped its partner local government units (LGUs) through Memorandum Circular 2023-004 to act as lead proponents in implementing the housing projects within its jurisdiction. As of the latest report, the 4PH Program has sealed 83 memoranda of understanding and led 19 groundbreaking activities.