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Manila Bulletin devider Trade & Energy devider ZALORA aims to become wholesaler digital distributor

ZALORA aims to become wholesaler digital distributor

Published Mar 15, 2023 09:36 am
The new leadership of ZALORA, one of the pioneers in fashion e-commerce, aims to become a strategic wholesaler digital distributing partner of fashion and lifestyle brands across southeast Asia as the company enters another decade in its operation. ZALORA Philippines CEO Aashish Midha
New ZALORA Philippines CEO Aashish Midha said during the company’s 11th year celebration has set new milestone to revolutionize the digital ecosystem. Midha aims to strengthen the brand’s presence by becoming the strategic wholesale digital distributing partner of more fashion and lifestyle brands in the region. For instance, Midha  brought in new milestones for ZALORA such as the overall growth for the MCX Warehouse, as well as capitalizing on the Fulfilled by ZALORA (FBZ) and One Stock Solution (1SS) marketplace models. “There is nowhere else to go but up,” said the company in a statement. Midha also cited ZALORA’s solid brand identity, which had been built up for many years by his predecessor, former CEO and Co-founder Paulo Campos III, and can now be solidified even more by broadening its reach. Midha aims to refine and upgrade the  MCX system that was started by his predecessor. Launched in 2022, MCX is a sophisticated warehouse and fulfillment centers in the region complete with an automated structure with a chain of conveyor networks and a system-assisted consolidation, sorting, and packing operation areas. Through Fulfilled by ZALORA (FBZ), brands can avail of ZALORA’s enhanced end-to-end e-commerce solution to enjoy a simplified operating process. With FBZ, brands selling in ZALORA rely on ZALORA’s network of logistics experts and established infrastructure while still having control over campaigns and marketing decisions. Now, ZALORA also offers a new modular multi-channel e-commerce fulfillment service through One Stock Solution (1SS). Available to a limited number of ZALORA brand partners, 1SS allows brands to enjoy the benefits of ZALORA’s warehousing and logistics infrastructure not only for their brand stores within ZALORA but also for external online platforms. Through 1SS, orders of brand partners from external marketplaces and brand websites are warehoused and fulfilled by ZALORA — giving brands the convenience of consolidating their e-commerce management through ZALORA’s end-to-end digital operations and fulfillment. Once a fashion e-commerce startup that emerged in South East Asia in 2012, Zalora  is now a leader in innovating not only how people shop for fashion and lifestyle brands in the region but also empowering retail partners to streamline their e-commerce operations. As a platform, ZALORA’s exponential growth spans the entire region and is now home to thousands of brands in eight countries such as Malaysia, Brunei, Singapore, Hong Kong, Taiwan, Macau, the Philippines and Indonesia. “ZALORA’s success over the years has always been anchored on excellent customer experience — from our app functionality, assortment, marketing, logistics, down to after-sales service. Through expanding our B2B services with 1SS and FBZ, we are now also allowing our retail partners to leverage the efficiency of our robust logistics and fulfillment network to streamline their entire e-commerce operations on ZALORA and beyond to guarantee customers a seamless shopping experience. Ultimately, all we want is to offer our customers and brand partners the best service possible,” said Midha. To celebrate ZALORA’s 11th Birthday running from March 17 to 26, customers will get to enjoy discounts of up to 90 percent off on their favorite fashion, sports, beauty, home, and luxury brands. Daily flash sales, 100 percent cashback deals, and birthday markdowns await from various brands.
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