CPGI PHirst expands market with launches worth P15.8 B

PHirst Park Homes, Inc. (PPHI), the affordable housing unit of Century Properties Group Inc. (CPGI), is expanding into the socialized, economic, and mid-income residential markets with initial launches worth P15.8 billion.
In a disclosure to the Philippine Stock Exchange, CPGI said PHirst is also introducing its version of a mixed-use format which will have multiple residential product offerings, as well as support commercial, retail, and institutional components.
These expansion efforts bring forth a broader range of housing packages and price points to provide first-time home buyers with a wider set of options to acquire their PHirst home.
These new product lines will be launched under CPG’s new subsidiary, Century PHirst Corporation (PHirst). PHirst will underscore three flagship projects as part of this strategic initiative.
"The formation of the new subsidiary for the PHirst brand shows our deep commitment to cater to the diverse needs of first-time homebuyers in the Philippines," CPGI president and CEO Marco Antonio said.
He added that, “With this strategic initiative, we are poised to bring more quality homes to the market, that are accessible to a wider range of Filipinos.”
At the forefront is PHirst’s maiden mid-income development, PHirst Editions Batulao. Spanning 14.1 hectares in Batulao, Batangas, this development provides a total of 629 single attached and single detached units with a total sales value of P3.06 billion.
PHirst Editions Batulao offers 4 house models: Cartland 54, Charles 70, Christie 90, and Corin 120 with floor areas ranging from 54-120sqm and typical lot areas ranging from 88-132sqm. These units are available for purchase at prices ranging from P3.2 million to P6 million.
Meanwhile, PHirst broadens its reach by introducing PHirst Sights Bay, a socialized & economic housing development offering two house models.
These consist of the Alora Series (cluster homes with loft, with a floor area of 30sqm and typical lot area of 41-56sqm) and the Amani Series (townhouses with a floor area of 36sqm and typical lot area of 40-55sqm).
Soon to be launched on March 18, 2023, in Bay, Laguna, the available units are priced at P580,000 for socialized housing and P800,000 to P1.5 million for economic housing. The development occupies 15.3 hectares of land and offers 1,818 units, with a total sales value of P2.32 billion.
To round up its expansion plan, PHirst is introducing its first mixed-use township in Bataan, PHirst Centrale Hermosa to be launched on March 25, 2023.
Covering an area of 36 hectares, Centrale will launch various establishments, including PHirst Impressions and PHirst Editions for residential, PHirst Fairgrounds for commercial, and PHirst Boroughs for retail.
PHirst Centrale Hermosa has become the latest “it” town where individuals convene to reside, innovate, and flourish based on the township's three fundamental principles: Dwell, Create & Thrive.
Residents can lead a stylish lifestyle, revel in various breathtaking activities and livelihood opportunities, and cultivate their social networks, enhancing their quality of life with more ease and excitement. The township project will have 2,041 units valued at P6.74 billion.
Among PHirst Centrale Hermosa’s ‘Dwell’ components, PHirst Impressions Centrale will be opening during the township’s March 25 event.
The enclave is a townhouse development that occupies 14.5 hectares with 1,574 units, valued at around P3.12 billion. Unit prices will range from Php1,700,000 to 2,500,000 with floor areas ranging from 40sqm and typical lot areas from 44-60.5sqm.
Alongside PHirst Impressions, will be the launch of Centrale’s “Create” component, PHirst Fairgrounds, a 3.1 hectare commercial development with lot cuts ranging from 503-1,531sqm. The first phase of the development is valued at P602 million with 21 available units for sale.
Including these new product lines, the PHirst brand will now have a total of 16 master planned communities covering 293 hectares of land with 19,869 units launched inventory valued at P34.43 billion. As of end-December 2022, PHirst has built 5,908 units and turned over 3,835 homes to its buyers.