K-pop boy band Monsta X and Jessi will be performing on the first day of a concert that will be held in Las Vegas in April.
“We Bridge,” the inaugural three-day cultural expo and two-day music festival to celebrate Asian entertainment and culture, will be held on April 21 to 23.
Monsta X will be the headliner for the April 21 show that will be held at MGM’s Michelob Ultra Arena. Jessi has been added to lineup for the first day that includes Oneus, Kang Daniel, Dreamcatcher and CIX, who were previously announced to perform on the show.
The April 22 concert, meanwhile, will feature ENHYPEN, Oneus, BE’O, Viviz and Fromis 9.
“We are really excited to be part of We Bridge Music Festival and Expo and bring our show to Las Vegas for all the fans! We will be there on April 21 and can’t wait for you all there,” said Monsta X.
Jessi said, “I’m so excited to join We Bridge Music Festival and Expo this Spring in Las Vegas. Catch me at the Expo meeting fans and performing on April 21 at the festival. Hope to see you all there!”
Monsta X and Jessi will also participate in a hi-touch event for the Expo at Mandalay Convention Center on April 21.
“We Bridge” is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International; the same group that helped turn the Las Vegas Strip purple in April 2022 for K-pop idol group BTS, who performed four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium.
The event’s mission is to connect the explosion of Asian influence on mainstream pop culture around the world and its impact across music, film, art, and fashion within one experience and celebrate Asian artists and cultures.
“We are so pleased to team up with We Bridge Music Festival and Expo as a sponsor,” said Eric Toda, founder of Meta Prosper and global head of Social Marketing at Meta. “It was important to us to get involved with this diverse showcase of Asian-American and Asian communities coming together to celebrate their collective cultures in one of the most exciting entertainment capitals in the world, Las Vegas.”
Meta Prosper was launched to drive visibility around the diversity of our community's voices to build social equity, influence, and economic opportunity. Prosper is Meta's commitment to the Asian Pacific Islander (API) community. What started as an idea grew into a movement – fueled by the intent of giving voice to the array of diverse stories.
“This is an exciting time to welcome Monsta X and Jessi and their fans to Las Vegas. We can’t wait to welcome them to the We Bridge Music Festival and Expo,” said Alex Kang, CEO of Infinite Prospects Entertainment.
He added, “They will be participating in the hi-touch event for the Expo at Mandalay Convention Center on April 21 and performing on that same day at the music festival at Michelob Ultra Arena. Check our website and social media for more up-to-date information. We are very grateful to have Meta Prosper participating with us this year. Working with a leader of the community such as Eric and seeing what he has done with the platform is exactly what our mission is all about.”
The GRAMMY Museum will have its own stage over the three days on the expo floor consisting of special performances and panels with the music festival acts as well as Asian thought leaders, and is open to all attendees.
Hi-touch events with the artists will follow each panel, and are accessible to all ticket holders of qualifying tiers. “We Bridge” is partnering with culture curators and creators who will showcase some of Asia and Asian America’s finest visual artists and their work. For more information on We Bridge Expo, please visit webridgeexpo.com.