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Gucci takes Shanghai

Published Feb 24, 2023 07:00 pm

A major exhibition of the most iconic designs from the 102-year history of this revered Italian brand

Gucci archive space at Palazzo Settimanni in Florence, Italy (Agnes Berdeni)

“Gucci Cosmos” is a major new exhibition of Gucci’s most iconic and timeless designs from its 102-year history. A playful voyage that spirals backward and forward through the decades, “Gucci Cosmos” consists of eight immersive “worlds” devised by renowned British artist Es Devlin to create a cutting-edge audio, visual, and kinetic experience.

‘Gucci has always charted its own course, building a legacy that is rooted in heritage and craftsmanship while always present at the intersection of fashion and culture.’

Curated by Italian fashion theorist and critic Maria Luisa Frisa, the exhibition showcases era-defining pieces from the Gucci Archive in Florence. Encompassing work by founder Guccio Gucci and his creative successors, up to Tom Ford, Frida Giannini, and Alessandro Michele, it demonstrates how the visionary ethos at the heart of the House has continuously reflected and defined the times.

Gucci's Sabato De Sarno

“We are delighted to return to China to host the world premiere of ‘Gucci Cosmos’ in Shanghai,” says Marco Bizzarri, Gucci president and CEO. This is an exhibition that will take visitors on a captivating voyage through the House’s past, present, and future. Gucci has always charted its own course, building a legacy that is rooted in heritage and craftsmanship while always present at the intersection of fashion and culture. In this way, ‘Gucci Cosmos’ is a true celebration of the brand’s evolution over the course of its 102-year history thanks to the iconic designs and ingenuity that have always defined the brand, and will continue to do so.”

“Gucci Cosmos” will run at West Bund Art Center in Shanghai from April 28 to June 25 before touring the world.

Gucci Rinascimento print hemp and brown pigskin luggage from the late ’50s

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Luxury Fashion Gucci Italian Alessandro Michele
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