Sun Life of Canada (Philippines), Inc. said the company is planning to expand its presence in Visayas and Mindanao in the next three to five years.
In a statement, Alex Narciso, Sun Life President said the insurance company plans to open additional offices in various regions as well as grow its number of financial advisors.
“Acquiring new clients while also deepening our relationship with the ones we are currently serving both lead towards our vision of a brighter future for more Filipinos,” Narciso said.
“And with a stronger presence in Visayas and Mindanao, we will be in a better position to make this happen,” he added.
To acquire new clients, Sun Life will bolster its recruitment of more financial advisors.
“Not only will this ensure that there will be more champions of the company’s purpose, this will also provide career and business options for those who may have been displaced by the economic impact of the pandemic,” Narciso said.
Sun Life has been seeing a “younging” of its agency force in Visayas and Mindanao in recent years, with 75 percent of advisors now millennials and Gen Zs.
“This has allowed us to reach out to the younger generation of Filipinos and build the foundation of a lifetime partnership with them,” Narciso said. “We’re excited to further expand this demographic.”
Meanwhile, to deepen its relationships with existing clients, Sun Life has designed a client journey anchored on the four pillars of financial security: liquidity, health and protection, wealth accumulation, and wealth transfer.
Priority segments have also been identified, and these include Business Owners, Employees and Professionals, High Net Worth clients, and Overseas Filipinos who are currently in the Philippines.
The company has developed specialized programs and solutions to meet their goals and specific needs.
These efforts are complemented by the company’s digital transformation, which has not only made transactions more convenient but has also resulted in more opportunities for engagement.
“We are committed to offering our clients the best experience possible, so we can earn the privilege of being their partner for life. A foremost example of this is the Sy Family of Cagayan de Oro and Iligan, which has been a Sun Life client for six generations now,” Narciso said.
“We wish to have the same lifetime relationship with more Filipino families,” he concluded.