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Manila Bulletin devider Entertainment devider Celebrities devider ASTRO's Cha Eun-woo, BTS' Jimin, EXO's Baekhyun top individual brand reputation index 

ASTRO's Cha Eun-woo, BTS' Jimin, EXO's Baekhyun top individual brand reputation index 

Published Feb 19, 2023 10:33 pm

ASTRO’s Cha Eun-woo grabbed first place in the brand reputation rankings for individual members of K-pop boy bands for February 2023. 

The Korea Corporate Research Institute released the brand reputation index based on the analysis of 117.19 million brand big data covering 703 members of K-pop boy bands from Jan.18 to Feb. 18, 2023. 

(Clockwise from top left) ASTRO's Cha Eun-woo, BTS' Jimin, EXO's Baekhyun, Kang Daniel, BTS' Jungkook and BTS' V (Instagram, Twitter)

The brand reputation index was based on consumer participation, media exposure, communication and community indices.

For February 2023, Cha Eun-woo is first with a brand reputation index of 6.17 million, up by 9.36 percent from his second place index of 5.64 million in January 2023.

BTS’ Jimin, who took first place in January, placed second with an index of 6.12 million, an increase of 7.15 percent from 5.71 million.

EXO’s Baekhyun, who was discharged from the military, rose to third place from 14th with 4.17 million, up by 131.07 percent from 1.8 million last month.

In fourth place is Kang Daniel, former member of Wanna One, who garnered 4.1 million in brand reputation index, down by 7.01 percent from 4.41 million last month.

BTS’ Jungkook bagged fifth place with a brand reputation index of 3.75 million, down by 21.88 percent from 4.8 million in January.

Here are the top 30 members of K-pop boy bands based on the brand reputation index for February 2023:

1. ASTRO's Cha Eun-woo - 6,171,832

2. BTS’ Jimin - 6,121,650

3.. EXO's Baekhyun - 4,174,952

4.. Wanna One's Kang Daniel - 4,102,572

5. BTS’ Jungkook - 3,753,544

6. BTS’ V - 3,530,702

7. Big Bang’s G-Dragon - 2,748,315

8. Wanna One's Park Ji-hoon - 2,520,139

9. Big Bang's Taeyang - 2,512,345

10. WINNER's Song Mino - 2,422,057

11. Wanna One's Hwang Minhyun - 2,193,946

12..BTS’.Suga - 2,000,218

13..BTS’ Jin - 1,987,332

14. BTS’ RM - 1,801,688

15.BTS’ J-Hope - 1,776,417

16. SHINee's Key - 1,701,261

17. NCT's Jaehyun - 1,455,257

18. NCT's Haechan - 1,440,200

19. Super Junior's Sungmin - 1,346,316

20. Wanna One's Ong Seong-wu - 1,314,870

21. Seventeen's Hoshi - 1,308,806

22. Super Junior's Kyuhyun - 1,305,488

23. Wanna One's Kim Jae-hwan - 1,226,933

24. TXT's Yeonjun - 1,224,560

25. Wanna One's Bae Jin-young - 1,223,978

26. NCT's Doyoung - 1,207,395

27. TXT's Soobin - 1,203,859

28 Bio Band's Daesung - 1201,780

29. SHINee's Minho - 1,197,934

30. NCT's Jungwoo - 1,183,388

Related Tags

Super Junior NCT Big Bang Kang Daniel SHINee ASTRO G-Dragon BTS V Cha Eun-woo brand reputation index BTS JIMIN EXO Baekhyun BTS Jungkook
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