By NIKOLE JAVIER
The NBA and Foodpanda have officially launched their partnership to bring convenience and sports entertainment in just a few taps.
The basketball league and the food and grocery delivery platform have programs and events lined up throughout the year.
Both organizations couldn’t have picked up the best time to announce the tie-up as the NBA’s three jam-packed days of action kicked off in Salt Lake City in Utah for its 72nd annual All-Star weekend.
“This partnership between Foodpanda and the NBA is a slam dunk combination, and we both aim to deliver consumer experiences and together we think it’s the perfect team-up of convenience and sports entertainment,” said Foodpanda head of integrated marketing communications Lorelie Olalia during the launch on Saturday, Feb. 18 at the Mall of Asia Music Hall.
Foodpanda is also set to host an NBA All-Star watch party on Monday, Feb. 20, for the weekend’s main event where Team Giannis takes on Team LeBron.
Aside from the watch party, Foodpanda is also looking into bringing an NBA 3x3 competition to the country in the future.