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Manila Bulletin devider Business devider BALAI expands presence in Cebu

BALAI expands presence in Cebu

Published Feb 15, 2023 02:14 pm

Bakery chain Balai ni Fruitas is expanding the distribution of Balai Pandesal baked goods in Cebu by tapping supermarkets and convenience stores.

In a disclosure to the Philippine Stock Exchange, the firm said this is in line with its strategic objective to make its products more accessible to Filipinos across the nation.

Fruitas Holdings and Balai ni Fruitas President and CEO Lester Yu

“We reiterate our vision for Balai to be part of each Filipino household’s daily habit. We have further expanded the distribution of our baked goods outside our stores and we see great prospects in this initiative,” said BALAI President and CEO Lester Yu.

He added that, “We are further exploring opportunities to make Balai Pandesal more accessible to Filipinos across the nation.”

Meanwhile, BALAI has registered a stellar year in 2022, with nine-month revenues at Php234 million, 164 percent ahead of the same period in 2021. Net income for the first nine months of 2022 was P23 million, which translates to a net margin of 10 percent.

Supermarkets in Cebu initially carrying Balai Pandesal baked goods include Gaisano Country Mall, Gaisano Main Colon, and Gaisano Market Square. Balai Pandesal baked goods are also available in two branches of 24 Summit Pharmacy in Cebu.

Additional Metro Gaisano supermarkets are expected to carry Balai Pandesal products soon. These include branches in Ayala Center Cebu, Super Metro Colon, Metro Colon, Super Metro Lapu, and Super Metro Mambaling.

This latest move complements the growing online presence of Balai Pandesal in Cebu. Patrons of Balai Pandesal in Cebu can purchase its baked goods through www.balaimart.com, Fruitas Holdings' group-wide e-commerce website.

At the same time, Balai Pandesal is now available in more locations in Cebu through GrabFood and FoodPanda.

Balai Pandesal is available in its anchor store in Cebu located at 30 Cabarrubias St., Tisa, Cebu City. Seven other community stores within the Fruitas network in Cebu, including five Soy & Bean, one House of Fruitas, and one Fruitas House of Desserts, also sell Balai Pandesal baked goods.

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Lester Yu Balai ni Fruitas Inc.
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