New cement industry player Century Peak Cement Manufacturing Corporation (CPCMC), a subsidiary of publicly-listed Century Peak Holdings Corporation (CPM), has started distribution to its first target markets in Visayas.

In a disclosure to the Philippine Stock Exchange, the firm said it has begun operations after receiving the quality standard certification for cement products.

The start of operations comes at a time when post-pandemic recovery expects a rise in construction projects as businesses return to normal.

“We are looking at the markets where we can make an impact and the Visayas region, particularly in Cebu, Palawan, Mindoro, Bohol and Dumaguete, are included in our initial phase of distribution” said CPCMC Vice President for Finance Katrina Keng.

Century Peak Cement’s plant in Pinamungajan, Cebu has its own pier which is located nearby and allows for efficient logistics in getting the cement products via barge transport anywhere in the country, especially in the Visayas.

As an all-Filipino brand, Century Peak Cement believes it will contribute to the economy by being relevant in nation-building.

“As a locally developed brand, we put first the interest of the nation and our countrymen. It begins, naturally with our product that meets the standards set by the certifying bodies that ensure quality,” said Keng.

She added that, “We are also targeting underserved localities that may not have much option in terms of cement brands and, by doing so, create for consumers a choice.”

CPM, formerly Century Peak Metals Holdings Corporation, expanded in 2019 its purpose to engage in and carry on general construction and construction-related activities, land reclamation and development activities, real estate development or any real estate activities, mining activities and mining-related activities, power and energy activities and power and energy-related activities in the Philippines.