Ayala extends assistance program to coast guards
Ayala Corporation has signed a Memorandum of Understanding with the Philippine Coast Guard to give thousands of PCG officers and staff access to the conglomerate’s Saludo Sa Serbisyo program.
In a statement, Ayala said the MOU defines both parties' commitment to address the various needs of PCG personnel through Saludo sa Serbisyo, Ayala's comprehensive and sustainable needs-based program for the country's uniformed servicemen.
"Today, we are glad to be able to find some comfort and convenience for the hardworking and dedicated men and women of the Coast Guard through the Saludo sa Serbisyo program of Ayala Corporation," said Admiral Artemio Abu, PGC Commandant.
He added that, "Ayala Corporation has a rich history of giving generous support to the uniformed personnel as a way of extending gratitude to the men and women in the uniformed service who make so much sacrifices for the sake of our country."
Through Saludo Sa Serbisyo, Ayala group offers convenient and expanded access to various products and services, such as home and car ownership assistance, financial education program, employment and livelihood program, and health & wellness program, to name a few.
"As a nation surrounded by water, the Philippine Coast Guard is absolutely intrinsic to the safety of our nation," said Ayala Chairman Jaime Augusto Zobel de Ayala.
He added that, "Your genuine, selfless and tireless service to our country, which we have shown time and time again, inspires us to do so much more to do good."
Zobel also recalled several instances when Ayala group and the PCG joined forces to address the immediate needs of Filipinos.
In 2020, the PCG helped the Ayala group deliver relief to families affected by the eruption of Taal. In the same year, when Super Typhoon Rolly hit the eastern islands of the Philippines, the PCG helped the group transport potable water for affected families from Albay to Catanduanes.
"Over the years Saludo Sa Serbisyo assisted families in the veiling of their first home, their first car, and even their first business," Zobel noted.
Ha said that, "As we continue our partnership moving forward, we remain committed to further ramp up our engagement with the Philippine Coast Guard."
“It is good to know that, through Ayala, many are getting their first homes, their first cars, their first business opportunities,” said Abu.
He added that, "The Philippine Coast Guard has been looking after our countrymen, and it is truly comforting to know that there are organizations in the private sector willing to look after our Philippine Coast Guard personnel."
Other beneficiaries of Saludo sa Serbisyo include the Armed Forces of the Philippines, the Philippine National Police, and the Bureau of Fire Protection.