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'Tahum' pop-up festival continues to raise funds for Iloilo scholars

Philippines | Luzon

'Tahum' pop-up festival continues to raise funds for Iloilo scholars

By Tara Yap

ILOILO CITY – A December 8 to 10 pop-up event in this city featuring local products continues to raise funds for scholars this holiday season.

Proceeds in the Tahum: A Pop-Up Festival with the theme "MaTahum nga Paskwa” at the Iloilo Business Park showroom will go to scholars of the Assumption Iloilo Educational Foundation Inc. and Assumption Iloilo.

‘TAHUM: A Pop-Up Festival’ opens at Iloilo Business Park showroom in Iloilo City on Friday, December 8. From left are Feliza Uy of Assumption Iloilo Educational Foundation Inc., Jennifer Palmares-Fong, First Vice President of Megaworld Visayas for Sales and Marketing; Marjorie Florete, Tahum founder, and Melissa Perez. (Iloilo Business Park)

“Let’s continue our advocacy to love local and support a scholar,” said Marjorie Florete, Tahum Pop-Up founder.

“We believe in this noble cause of funding a deserving scholar,” added Jennifer Palmares-Fong, first vice president of Megaworld Visayas for Sales and Marketing.

The annual pop-up event was initially held in February 2019 and was named after the Hiligaynon word for beautiful.

As a pop-up, Tahum promoted products not only from Iloilo but also those from Western Visayas region and other parts of the country.

One of the key components of the pop-up’s holiday edition is the Namit Zone featuring food and beverages from restaurants here and Iloilo province. This pays homage to the recent declaration of Iloilo as a Creative City of Gastronomy by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).

Related Tags

Tahum: A Pop-Up Festival Megaworld Corp. Iloilo City

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