Lifestyle brand Urban Sophistication announced a limited-edition capsule collaboration with K-pop group Aespa.
The capsule collection consists of three iPhone cases named: æconic, Synk Dive and Drama, which all feature Aespa’s signature Aurora color and black color inspired by the scene of the “Drama” music video.
Aespa (SM Entertainment)
The iPhone cases (Urban Sophistication)
All three styles incorporate Urban Sophistication’s signature Puffer Case but with unique twists including devil horns, holograms and more.
“Aespa’s Winter (Kim Min-jeong) has worn and supported our brand for a while now. The reaction of her fans to our designs was amazing and every case she wore became an instant hit. A couple of months ago, the SM IP License team and Urban Sophistication had a chance to discuss the collaborative idea and immediately we could start designing with the excitement. After months of back and forth on designs - we created this capsule, inspired by their latest mini-album Drama. Each phone case is a reflection of the energy that comes from aespa’s music. We hope the fans love them as much as we enjoyed creating them!” said Urban Sophistication co-founders Neta and Elad Yam.
In response, Sol (Dasol) Yoon and Jade (Minhyeong) Gil, who led the project from SM Entertainment, said, “Recently, SM Entertainment IP License Team has been actively engaging in various global brands and businesses utilizing our artists’ intellectual property (IP).”
“Through this, we aim to reach out to fans worldwide in many different ways. Particularly, the collaboration with Urban Sophistication seamlessly fell into place as it is a brand worn by one of the Aespa members. Efforts were made to release products that harmoniously reflect the colors of both brands,” they said.
They added, “We are excited for this collaboration and hope it will satisfy fans of both Urban Sophistication and Aespa. Also, we hope that this collaboration will be an opportunity for the IPs of Aespa and Urban Sophistication to show their versatility and ability to expand on a global scale.”
Pricing for each style is as follows: æconic, $70; Synk Dive, $70; and Drama, $80. All three styles will be available for purchase exclusively via the Urban Sophistication website.
For MYs and USers in South Korea, the Aespa capsule collaboration can be purchased in SMTOWN &STORE (online) and KWANGYA@SEOUL (offline) with a limited number of products.