It has been a tradition of the Pantone Color Institute to announce the prime hue representing a forthcoming year. For 2024, it has chosen Peach Fuzz, Pantone 13-1023, a warm and cozy color that combines pink and orange qualities. It is about “our desire to nurture ourselves and others”—signifying a call for kindness and care.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Leatrice Eiseman, executive director of Pantone Color Institute, says. “A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

According to Pantone, Peach Fuzz aims to present a sense of belongingness, the joy in moment of stillness with others, and empathy and compassion. 

In selecting the Color of the Year, Pantone’s global team of experts study color influences from different fields such as the film and fashion industries, travel destinations, other areas of design, and socio-economic conditions. More recently, they have also looked into new technologies, materials, textures, and social media, among others, in predicting the perfect hue for every year.

The selection of Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year program, which aims to highlight the relationship between culture and color.

“Color is our most important powerful communication tool. It is the first thing we see and the first thing we connect to. It is a visual language we all understand, one whose message crosses genders, generations, and geographies,” Laurie muses. “Learning more about the unique meanings particular colors give voice to helps us to be a more expressive, closely connected society, one that provides people with a more holistic understanding of their peers and communities alike. As a globally recognized visual language, color can say what words cannot.”

To know more about Pantone’s past Color of the Year predictions, click here.

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