Craving for chips?

Singapore to bring over its award-winning potato chips to local markets


At a glance

  • My idea of a meal, if I was hungry, was to open a bag of potato chips. —- Sandra Cisneros


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THERE’S A FLAVOR FOR EVERYONE FairPrice potato chips have several flavor options for people to try
out and enjoy including black pepper, truffle, and hot and spicy

If there’s one snack that conquers them all, it’s likely the potato chip. Just imagining their irresistible combination of a crispy texture and savory flavor is enough to kickstart one’s cravings. The best part is potato chips come in all sorts of flavors and different shapes and sizes. It’s also great for sharing with large groups such as your friends and family. Whether you prefer it smooth or with ridges, deep fried or from the oven, there’s always a potato chip for anyone to enjoy. 

In Singapore, FairPrice Potato Chips have become a popular go-to snack. It has become a crowd favorite, receiving the Retail Product of the Year Award at the 2023 Retail Asia Awards for its truffle flavor variant. Now, it will soon be lining up local shelves for Filipinos to try out and enjoy. Pick from a multitude of flavors including original, sour cream, truffle, black pepper, hot and spicy, cheese, and BBQ. 

“We’re thrilled to finally be launching FairPrice Potato Chips in the Philippines. Tasty snacks are

an important part of any family gathering, and we want Filipinos to enjoy the best of Singapore

with their friends and loved ones. We’re confident that the great flavors that our range of chips

offers, such as truffle and black pepper, would make a great addition to any Filipino home this

festive season,” says FairPrice Group’s Own Brands Food Solutions chief executive Grace Cukingnan Chua.

For those who aren’t too keen on potato chips, FairPrice will also be releasing healthier snack options in the Philippine market. These will include a range of nuts like California pistachios, baked almonds, and baked cashews. Expect to see all these goodies up for grabs in several grocery stores starting next month. Participating stores include SM Supermarket, WalterMart,

Landmark, AllDay, Unimart, South Supermarket, Ever Supermarket, and Sta. Lucia Supermarket.