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Gourmet giving

Hapag Movement raises over ₱600K for Filipino families experiencing involuntary hunger

Published Dec 28, 2023 07:16 am

At A Glance

  • 'Leveraging Filipinos' love for food to advance the cause of the Hapag Movement through the gourmet giving series was a strategic move to tap online communities.'
The Test Kitchen - PostEvent.jpeg
The Test Kitchen

Globe and Facebook online community Fine Dining Club Philippines has concluded a successful 11-day run of “Gourmet Giving Series: A Fine Dining Thanksgiving Experience for the Hapag Movement,” gathering a total ₱611,500 to support families experiencing involuntary hunger.

Flame Restaurant - PostEvent.jpeg
Flame Restaurant

The event brought together top Metro Manila restaurants from Nov. 20 to 30 in a unique dining series that brought together epicurean delight with the spirit of giving. Participating restaurants donated a portion of proceeds from the event to the Hapag Movement, a Globe-led initiative that provides supplemental feeding and sustainable livelihood training to vulnerable Filipino families.

Chef Jessie Rockwell Club - PostEvent.jpeg
Chef Jessie Rockwell Club

During the gourmet giving series, top-tier Filipino restaurants—Alegria Manila, The Black Pig, Chef Jessie Rockwell Club, Ember, Flame by Discovery Primea, Gallery by Chele, Helm, La Cabrera, The Test Kitchen, Tiago’s Restaurant, Txoko Asador, and Your Local—served bespoke Hapag Movement menus to diners, inspired to support the cause in time for the season of giving.

Gallery by Chele - PostEvent.jpeg
Gallery by Chele

“Globe is beyond grateful to the Fine Dining Club Philippines, our participating chefs and restaurants, and the diners for making the Gourmet Giving Series a landmark dining event this season and for driving support to the Hapag Movement. Funds raised through the dining events will go a long way in helping our kababayans who continue to experience involuntary hunger,” said Yoly Crisanto, Globe Group chief sustainability and corporate communications officer.

Txoko Asador - PostEvent.jpeg
Txoko Asador

“Leveraging Filipinos’ love for food to advance the cause of the Hapag Movement through the gourmet giving series was a strategic move to tap online communities. As we all #UniteForHapag, our online netizens give their time and energy to support the cause,” said RG Orense, Globe digital and social strategy head.

Tiago's Restaurant - PostEvent.jpeg
Tiago's Restaurant

“Our community found its higher purpose thanks to Globe’s Hapag Movement,” said Fine Dining Club Philippines founder JC Cailles-Lo. “This unprecedented project was the biggest of its kind in terms of media coverage, duration, and number of participating restaurants. This warms my heart because it means we’re able to give back in that same big scale.”

The Black Pig - PostEvent.jpeg
The Black Pig

The Hapag Movement has raised an estimated ₱21.5 million since its launch last year, providing life-saving and life-enabling support to close to 70,000 Filipinos through supplemental feeding and livelihood training. www.globe.com.ph

 

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