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BLACKPINK's Jennie establishes own label

Entertainment | Music and Concerts

BLACKPINK's Jennie establishes own label

By Jonathan Hicap

K-pop group BLACKPINK’s Jennie has established her own label.

On Dec. 23, netizens posted screenshots of the website “Odd Atelier,” which stated that it was established by Jennie in November this year.

BLACKPINK's Jennie (Instagram)

BLACKPINK's Jennie on the Odd Atelier website (Instagram)

Earlier this month, YG Entertainment announced that BLACKPINK’s Jennie, Jisoo, Rosé and Lisa renewed their exclusive contracts with the agency for group activities.

“After careful discussions with BLACKPINK, we have signed an exclusive contract for the group activities based on deep trust,” announced YG Entertainment on Dec. 6.

But it said that "contracts for individual activities are being negotiated.”

Jennie established the Odd Atelier label, according to the Odd Atelier website.

“OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in a different way from what is usual or expected. it is a label founded by artist Jennie in November 2023,” according to a description on the OA website.

The website listed Jennie as its artist.

“Debuted in 2016 as a member of BLACKPINK, Jennie is one of the most influential artists of the era. She is a singer, rapper, actor, and fashion icon with global influence. Other than her world record-breaking career as BLACKPINK, she became the first Korean female solo artist to top iTunes worldwide song chart with her solo single Solo' in 2018, hit No.1 on Billboard’s World Digital Song Sales chart, and earned numerous accolades as well,” Jennie bio read on the OA website.

The website became intermittently accessible due to high traffic as people became curious about it.

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