Korean agencies HYBE and Pledis Entertainment have unveiled the name of their upcoming K-pop boy band that will debut in January.
The name of the new boy band will be TWS (pronounced as Two-Us) that will be the first boy group to debut under Pledis Entertainment since record-breaking act Seventeen released their first album under the label nine years ago.
TWS will debut in January (Pledis Entertainment)
HYBE is the parent company of Pledis Entertainment and has many subsidiaries including Big Hit Music.
The logo motion video for TWS was uploaded on the band’s newly launched official social media channels at midnight KST on Dec. 21, providing the initial look into the boy band.
Graphics of the text “TWS” and “24/7 WITH US” appear on screen in the video, incorporating both the alphabetical and numerical representation of the band's name and its meaning.
TWS is an abbreviation of the expression “Twenty Four Seven With Us,” symbolizing the band's commitment to being with their fans around the clock.
True to its name, the upcoming boy band aspires to impart bright, feel-good energy as “friends” that listeners would always want to be around. Their music will also revolve around uplifting and refreshing melodies.
TWS captured the attention of K-pop fans as “the rookie of 2024” early on, since their debut was first announced during the HYBE IR conference call in November.
Pledis Entertainment brings in its wealth of expertise and creativity in K-pop, combining forces with HYBE's extensive and global infrastructure to offer comprehensive support for TWS' global debut.
"TWS will be the new ‘artist to watch,’ embodying an intricate balance of Pledis Entertainment’s outstanding creative capacity and HYBE’s robust infrastructure,” said Pledis Entertainment.
It added, “Each member of the group will showcase their talent as a powerful artist and a performer, as well as musical flair that reflects their true colors. Their debut album, produced by our Master Professional Sung Soo Han, will be a masterful demonstration of Pledis Entertainment’s legacy in K-pop."
TWS will make their debut after Pledis Entertainment introduced Seventeen nine years ago (X)
Additional content about the group will continue to be released on TWS’ official social media channels, leading up to their debut in January.
Artists under Pledis Entertainment include Nana, Bumzu, Baekho (Kang Dong Ho), Hwang Min Hyun, Seventeen, Fromis_9, Yehana and Sungyeon.
TWS’ social media channels: YouTube, X(Twitter), Instagram, TikTok, Facebook.