How to effectively use social media for product marketing
By BENJAMIN SARONDO
Angeline Sarmineto-Fraginal, 32, from San Jose del Monte, Bulacan, started SF Mushroom Farm. She said that social media was very helpful to promote the farm and mushroom products. “It is an advantage for small businesses, like us, to be visible in the digital space. It serves as a platform to reach out to people, and this is where my clients discover my business,” Angeline said.
READ: Embrace the digital space: Mushroom farm in Bulacan uses the internet to market products
Angeline shares tips on how to effectively use social media for product marketing:
Choose the right platform
Create a page to establish a brand and promote the farm and its products. Each social media site has a different targeted audience and purpose. If having multiple accounts is not managed well, it will be better to stick to one site to focus. But if every account on every social media site can be managed, it is better, as it will help to expand the market.
Regular posting is the key
It is important that the owner regularly promotes the farm and the products. Consistency will develop a recall among those who view the content and, later on, build interest in what the owner is offering. Regular posting will also establish the credibility of the farm or business, and when netizens find the farm and business credible and trusted, they can turn into customers.
Post contents related to products
There is freedom to choose what to post online, but remember, be grounded in the contents that are enticing to the targeted market. Do not also forget to introduce the audience to something new but still related to the products and business, like health benefits, ingredients, process, tips, and more.
Paying for advertisement is not necessary
Paying for advertisements will cost money, that is for sure. Other businesses prefer organic reach because it shows how effective their online marketing strategies are. Organic postings will also help a business build long-term relationships with a targeted market.
Monitor reach and engagements
Monitoring reach and engagements may help a business owner and marketer identify which posts are more enticing to the targeted audience. It will also show how the business progresses online depending on the account likes and follows, reactions, comments, and shares, among many other aspects. It will help in deciding which contents should continue and which ones should be developed.