BAGUIO CITY – The Baguio Flower Festival Foundation Inc. and the city government launched on Monday, December 18, the 28th Panagbenga Festival 2024 here with the theme "Celebrating Traditions, Embracing Innovation."
Mayor Benjamin Magalong, Rep. Mark Go, BFFFI Chairman for Life Mauricio Domogan, and the BFFFI Board of Trustees, led by President Frederico Alquiros, unveiled the one-month calendar of Panagbenga activities from February 1 to March 3 during the flag-raising ceremony.
The Baguio Central School and the Saint Louis University Glee Club and Marching Band performed during the launching.
The BFFFI pledged to further enhance the event for the enjoyment of residents and visitors who tirelessly support the historic and crowd drawing event in Northern Luzon.
"Today, we gather to celebrate the rich tapestry of our culture, the beauty of our traditions, and the spirit of unity that defines the heart of Baguio people. The Panagbenga Festival is a proof of our commitment to preserve and promote the unique identity of our beloved city,” Magalong said.