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Manila Bulletin devider Business devider Banking & Finance devider RCBC bags 3 BMAP awards

RCBC bags 3 BMAP awards

Published Dec 19, 2023 08:52 am

Yuchengco-owned Rizal Commercial Banking Corp. (RCBC) was recently awarded three bank marketing honors from the Bank Marketing Association of the Philippines (BMAP).

In a statement, RCBC which referred to itself as “the fastest-growing bank in the Philippines and leading digital challenger” was awarded “Best Brand Program,” “Best Program in Digital Marketing,” and “Best Electronic Channel Program” during the 5th BMAP awarding event on Nov. 14.

The bank’s digital solutions RCBC Diskartech, RCBC Pulz, and RCBC ATM Go were also cited for its financial inclusion focus.

RCBC Diskartech was recognized as “Best Brand Program” while RCBC Pulz was this year’s “Best Program in Digital Marketing”. The RCBC ATM Go with the “largest and widest network of grassroots-oriented and bank-agnostic services in rural and remote areas” was awarded “Best Electronic Channel Program”.

RCBC said that “collectively, the three services under the RCBC Moneybela Barangayan Banking program boosted rural bank onboarding by 210% in 13,116 barangays out of 42,000 barangays nationwide.”

“By designing our solutions to deliver customer-focused and empathy-centric, RCBC continuously redefine the meaning of disruptive innovation for inclusion. With these accolades from our marketing peers in the banking industry, we hope that digital solutions providers and innovators pivot towards creating services that cater to the underserved and often overlooked communities,” according to Lito Villanueva, executive vice president and chief innovation and inclusion officer of RCBC.

RCBC said in recent years, it has “emerged as the fastest-growing bank in the country, leapfrogging from eighth position in 2018 to fifth in 2022 among the Philippines' largest privately owned banks in terms of assets.”

Meanwhile, the 2023 Bank Marketing Awards had one of the highest turnout of over 31 nominations from various banks in the country for the following categories: Best Product Program, Best Brand Program, Best Electronic Channel Program, Best Program in Digital Marketing, Best Financial Inclusion Program, Best Customer Centric Product or Service, and Best Sustainability Drive. 

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