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Manila Bulletin devider Lifestyle devider Youth devider McDonald's Stripes Run participants raised P1 million for children's literacy

McDonald's Stripes Run participants raised P1 million for children's literacy

Runners and even fur babies ran for a cause last Dec. 10, 2023

Published Dec 18, 2023 09:14 am
stripe run
The McDonald's Stripes Run is a cause for the Ronald McDonald House Charities' Read to Learn program.

The Philippine Business for Education (PBEd) 2023 report stated that the education system is in crisis. Hence, collaborative efforts from various stakeholders are needed to improve the state of the local education system.

Last Dec. 10, 2023, 9,230 participants, ranging from families to groups of friends and solo runners, took part in McDonald’s Stripes Run 2023, pledging their support in elevating children’s literacy – a milestone for McDonald’s garnering the highest number of participants after 12 years of holding the program.

Held at the SM Mall of Asia Concert Grounds, Stripes Run saw McDonald’s brand reaching its goal of raising P1 million for the Ronald McDonald House Charities' Read to Learn program while providing an avenue to bring feel-good moments to families and friends this holiday season.

The Agoncillo family
The Agoncillo family also took part in McDonald’s Stripes Run 2023 held last Dec. 10, 2023 pledging their support in elevating children’s literacy.

The money raised from this event will help Grades 1 and 2 public school students under the said charity's Read to Learn program. Throughout the event, participants not only ran in the category of their choosing but were also able to take part in the advocacy-driven activity.

An added layer of excitement to Stripes Run was also felt this year, as a new category, Fur Stripes, was introduced in this year’s iteration, allowing participants to run alongside their fur babies.

“For twelve long years, Stripes Run's support for the Ronald McDonald’s House Charities has enabled more children to continue learning, something only made possible by the hundreds upon hundreds of runners who join us for the run,” said Fidel Balbieran, McDonald’s Marketing Director. “We remain dedicated to providing memorable moments such as this, while also being able to provide avenues for all to support a cause.”

Follow McDonald’s Philippines on social media accounts to stay current with future events. 
 

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