Brands targeting Gen Z need to look beyond the confines of traditional
segmentation, the ultimate priority always has to be on alignment that helps us
cultivate relationships with youth culture, not just organize it. — Gregg L. Witt,
The Gen Z Frequency: How Brands Tune In and Build Credibility
For the Gen Z kids on the move
Five handy gifts perfect for the iGeneration
At a glance
In the era of Generation Z, where technology, sustainability, and self-expression reign supreme, selecting the perfect gift requires a blend of innovation and personalization. As it is, the eldest of the iGeneration kids are starting to enter the workforce. Meanwhile, those on the younger end of Gen Z are already reaching their senior high school years. We’ve come up with a list of Christmas gifts that would be perfect for the energetic younglings who are always on the go.
Get lost in the music
In line with Gen Z’s tech-forward ideals, Bluetooth headphones reign supreme. No more having to worry about cords getting entangled in your pockets! For those looking for affordable, quality wireless headphones, have a go with the Edifier W820NB. Zone out and get lost in the music with its active noise-cancellation technology or channel Zen vibes through its ambient sound mode. It also has a built-in microphone for when you have to take a call or join in on Discord group calls. Perhaps the most impressive feat is its astounding battery life allowing for up to 49 hours’ worth of continuous playback. edifier.com
Moving fashion forward.
Stay on-trend with fashionable pieces like streetwear, athleisure, or sustainable fashion items. As Gen Z tends to be on the move, an ideal gift would be something reflective of their active lifestyle. The Xiaomi Smart Band 8 takes both sports and style in mind. Select from several stylish straps to compliment either a gold or graphite black midframe. It also acts as your personal health consultant, allowing its wearer to keep track of essential things like their sleep schedule, heart rate, number of steps taken throughout the day, and even their stress levels. mi.com
Keeping things charged up
It’s always crucial for Gen Z on the go to keep their devices charged up to stay connected. Recognizing the importance of staying charged and connected, gifting a power bank is not just practical but a symbol of understanding and catering to their digital vitality. Jaguar Electronics’ 24,000 mAh Champion Series Power Bank has an impressive battery capacity. It’s enough to provide more than six and a half charges for the iPhone 11 and more than four full charges for the Samsung Note 10+. Safety is also a key aspect, as it has features that prevent overheating and overcharging. There are three slots for a USB output, one slot for USB-C, and one for micro input. thejaguarelectronics.com
Customize your case
While it’s a stereotype that Zoomers simply can’t get off their phones, there’s no denying that their smartphones are an extension of their personalities. It’s what lets them connect to the world after all. Another unique trait of Gen Z is their urge to stand out among the crowd. A custom phone case for their smartphone makes for a perfect holiday present. Casetify is a brand that specializes in customized protection for your phone. Adding a unique touch, it has countless designs to pick from that could cater to their interests. Casetify.com
Take it to the skies
In line with their love for tinkering around with technology, gifting Gen Z peeps seems like the perfect choice. Drones allow for their creative exploration, letting them take snaps from angles never thought of before. The DJI Mini 2 makes for the perfect gift due to its affordability and ease of control for new users. Almost as small as the size of your hand, it’s lightweight and easy to bring around. Shots are high quality and can be transferred quickly. It’s the best tool for the perfect Instagram post! dji.com