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Manila Bulletin devider Technews devider dashcon 2023 concludes in Manila: A beacon for AI-Driven marketing innovations

dashcon 2023 concludes in Manila: A beacon for AI-Driven marketing innovations

The event showcased a blend of AI technologies and human creativity, attracting industry leaders and entrepreneurs to explore the future of digital marketing

Published Dec 12, 2023 01:37 am

The final leg of dashcon 2023, the premier digital marketing roadshow exploring the right mix of AI and human insight, concluded on November 29th at the Amazon Web Services (AWS) Philippines building in Bonifacio Global City, Taguig.

(L-R) Ligot, Castro, Vallejo, Dela Rama.png
Exploring the Synergy of AI and Human Insight: Doc Ligot, Fleire Castro, Dr. Vallejo, and Gian de la Rama at dashcon 2023. An impactful series of events that illuminated the dynamic role of AI in enhancing business and marketing strategies, while celebrating the indispensable value of human creativity.

 

Following successful events in Cebu and Davao, the Manila leg of dashcon 2023 proved equally engaging and insightful, attracting a diverse audience of business leaders, marketing experts, tech enthusiasts, and aspiring entrepreneurs.

Unveiling the Future of Business and Marketing
Themed "I'm Not a Robot: Navigating Business and Marketing in the AI Era," the event offered a glimpse into the future of digital marketing, highlighting the potential of AI while emphasizing the irreplaceable value of human creativity and ingenuity.

Attendees were treated to a stimulating program featuring:

  • Keynote addresses by industry leaders Bran Reluao (RepublicAsia) and Dominic Ligot (Cirrolytix) shared their insights on how AI shapes the future of business and marketing.
  • Expert panel discussions: Renowned professionals tackled key topics such as AI's role in e-commerce, human resources, technology, etc.
  • Unconference sessions: Participants actively shaped the agenda by proposing and leading discussions on their areas of interest.
  • Networking breaks: Attendees had ample opportunities to connect with fellow visionaries, forge new partnerships, and exchange ideas.
  •  

AI: A Tool for Transformation, Not Replacement
A recurring theme throughout the event was the transformative power of AI and its potential to elevate human work, not replace it. Speakers like Bran Reluao emphasized that AI is a tool that can help humans be more efficient and effective in their roles.

Generative AI was also highlighted as a powerful tool that can lighten the load of overworked employees, freeing them up to focus on more strategic tasks.

 

Key Takeaways:

  • AI can revolutionize storytelling and content creation, enabling businesses to reach wider audiences with engaging content.
  • AI can automate repetitive tasks, allowing employees to focus on higher-level thinking and strategic planning.
  • AI can personalize customer experiences and deliver more targeted marketing campaigns.
  • Human creativity and expertise remain critical in the AI era, ensuring that technology is used effectively and ethically.

Quotes from dashcon 2023 Speakers:

  • Bran Reluao, CEO and Founder, RepublicAsia: "AI is not something humans in the workforce should be scared of. Instead, it's a tool that can actually help them elevate their work."
  • Fleire Castro, CEO, DashoContent: "AI is abundant intelligence, not artificial intelligence. It's a powerful tool that can be used to automate tasks, generate content, and gain insights."
  • Janette Toral, Digital Filipino: "Will AI get to a level where we can use it to prescribe medicine? That is yet to be answered."
  • Connie B. Carey, Aleph Talent Solutions: "You might as well use AI for its advantages because it saves you time."

About dashcon 2023
dashcon 2023 was organized by DashoContent, a B2B AI-powered content platform that matches businesses with expert content teams to grow their online presence. The roadshow aimed to empower entrepreneurs and business leaders to embrace AI and navigate the evolving marketing landscape.

 

Looking Forward
The success of dashcon 2023 underscores the growing interest in AI and its potential to revolutionize various industries. The event served as a valuable platform for knowledge sharing, collaboration, and inspiration, leaving attendees equipped with the tools and insights needed to thrive in the AI era.

For more information about dashcon 2023, please visit the official website: https://dashocontent.com/

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