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Manila Bulletin devider Philippines devider National devider 66% of Pinoys aware of Go Negosyo's push for entrepreneurs

66% of Pinoys aware of Go Negosyo's push for entrepreneurs

Published Dec 10, 2023 05:53 am

A recent OCTA Research survey showed that 66 percent of Filipinos are aware of what non-profit organization Go Negosyo does, which was a clear indication that entrepreneurship remains as the major goal of many Filipinos dreaming of a better future.

JoeyCon.jpgJoey Concepcion (Photo from Go Negosyo's Facebook page)

In a statement, Go Negosyo founder Joey Concepcion welcomed the results of the survey, and said this reaffirmed their advocacy of bringing entrepreneurship closer to Filipinos.

“This inspires us to reaffirm our advocacy of the last 18 years,” he said, adding that the survey results showed that Filipinos, “regardless of socio-economic class, aspire to become entrepreneurs.”

In the survey, which was not commissioned by Go Negosyo, 66 percent of respondents said they have heard of Go Negosyo.

The highest awareness rating of 81 percent was among respondents in the National Capital Region (NCR), followed by Mindanao with 67 percent, Visayas with 63 percent, and Luzon with 53 percent.

Prof. Ranjit Rye, president of OCTA Research and Development Inc., said that a 50-percent awareness rating for an non-government organization was considered high.

“This is seven out of ten people in the NCR being aware of Go Negosyo,” he stressed.

“Most people are not aware of NGOs, or what they do. To be known nationally for an advocacy, that is already a success. And when you breach 50 percent (awareness rating), that’s already an accomplishment,” he explained.

The face-to-face survey, conducted among 1,200 adult respondents nationwide from Sept. 30 to Oct. 4, also showed that awareness of Go Negosyo was almost equally distributed among socio-economic classes: 56 percent for Class ABC, 58 percent for Class D, and 62 percent for Class E.

For Concepcion, the high awareness rating of Go Negosyo can be beneficial to expanding the capacity of the NGO.

He said that “it is now working on using the high awareness of entrepreneurship to increase the knowledge of entrepreneurship through its free public mentoring mall roadshows and its programs” with the Department of Trade and Industry (DTI), the Department of Education (DepEd), and the Department of Agriculture (DA).

It is also working with the county’s largest corporations to involve private sector in helping the country’s micro, small and medium enterprises (MSMEs).

Related Tags

Entrepreneurs MSMES Go Negosyo Joey Concepcion OCTA Research
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