By the end of this year’s third quarter period, Globe Telecom Inc. reported a mobile revenue market share (RMS) of 54.9 percent, a record-high achievement for the firm since the same period in 2019.
The third quarter RMS was 0.3 percent higher than the second quarter, attributed to an increase in data use and average revenue per user (ARPU) brought by consistent activity in Globe’s subscriber base improved by the SIM registration program.
Globe Group President and CEO Ernest Cu said that the firm had always looked at the RMS as “the most important metric of Mobile leadership.”
“As we near the close of 2023, we are proud to have sustained our edge in the last seven years,” he added.
The telco currently has 54.7 million subscribers. Around one million new users were added from the 53.7 million total counted by the end of July 2023, coinciding with the SIM registration deadline.
Around 30 million SIMs were deactivated after failing to meet the registration deadline.
Mobile service revenues increased by seven percent to P28.4 billion in the first nine months of 2023 from P26.5 billion in 2022.
Mobile revenue growth also grew by three percent to P83.2 billion from P80.6 billion last year.
This continued rise is brought by rising demand for mobile data usage, along with varied offers to boost the prepaid markets.
“Globe continues to lead where it matters. This year, our revenue market share has been consistently growing quarter on quarter, and Mobile continues to gain with higher quality acquisitions and more active loaders using our services for longer periods,” said Darius Delgado, Head of Globe’s Consumer Mobile Business.
Mobile data also spiked by seven percent to P67 billion by the end of September 2023 from P62.5 billion in 2022 due to heightened mobile data traffic to 4,360 petabytes compared to 3,365 petabytes in the third quarter of 2022.
Globe Prepaid and TMD also saw a 25 and 35 percent increase in ARPUs respectively by the end of the third quarter this year 2023 compared to the same period last year post SIM registration.
“We are encouraged by these consistently improving numbers to drive harder and provide best-in-class value-for-money services for our customers,” Delgado said.