Experience the electrifying energy of Alamat's first-ever solo concert on Dec. 1 at the iconic New Frontier Theater. Since its establishment in 2020 and debut in February 2021, Alamat's upcoming performance is anticipated to be the largest to date for their devoted fans, known as the Magiliws. 

This significant event marks a milestone in their journey as a group and is expected to be a momentous occasion for both Alamat and the Magiliws alike.

The six-member group is a multilingual and multiethnic synergy of musical and dance talent. Members Alas (Mindanawon/Bisaya), Jao (Kapampangan), Tomas (Bicolano), R-ji (Waray), Mo (Tagalog), and Taneo (Ilocano/Kalinga) have undergone months of rigorous training before their debut and continue to train both in dance and vocals under some of the country’s top entertainment coaches including Zebedee Zuniga for voice, Coach Jim Amen for dance, Thyro Alfaro, Jin Chan, CurseBox, Kennel Music as music producers, and Pat Castillo for personality development.

Alamat's brand and positioning in the P-Pop industry is focused on promoting Filipino music and culture, under the guidance of Ninuno Media's Director, Jason Paul Laxamana. 

"The group's primary mission is to showcase the rich heritage and diversity of Filipino music while keeping up with the latest trends in the industry.  With a clear vision and unwavering commitment to excellence, Alamat has established itself as a premier organization in the P-Pop world," Laxamana said.

Laxamana also said the group's efforts are aimed at creating a sustainable platform for Filipino artists to showcase their talents and connect with audiences worldwide.

Alamat has successfully done several events, including the opening ceremonies of the FIBA World Cup 2023 in August at the Philippine Arena and the inauguration of the 48th PBA Season at the Smart Araneta Coliseum. These events were carried out with utmost precision and professionalism, showcasing Alamat's expertise in event management.

The concert entitled "Dagundong" at the New Frontier Theater holds great significance as it marks the debut solo performance of the group and aligns with the promotion of their second album, Isapuso. This event brings forth a momentous occasion for the group, highlighting their musical prowess and artistic abilities.

Alamat's hard work and dedication to their craft have propelled their artistry to become the country's second biggest all-male P-Pop group after SB19.

The group has also been consistent in promoting Filipino culture through its style and fashion, from walking the catwalk of BYS during the most recent Pinoy Fashion Week to becoming “Telambassadors” for the Department of Science and Technology Philippine Textile Research Institute (DOST-PTRI).

Magiliws and fans of P-Pop, in general, must watch out for the concert as tickets are running hot. It is highly anticipated that both the album and concert will showcase the self-produced songs of some members, as well as their musical abilities beyond singing and dancing, such as playing instruments. Additionally, the concert is expected to highlight the group's growth and maturity both as a collective and as individual artists.

Fans can get their tickets now at bit.ly/ALAMAT-DAGUNDONG with the following ticket prices: • SVIP (with Meet & Greet + Soundcheck) - P3,000; VIP (with Soundcheck) - P2,500; Orchestra - P1,800; Loge - P999; and Balcony - P499.

For inquiries, please call VIVA Live (02) 8687-5853 loc 841 or +639550171799 and Ticketnet (02) 8911-5555. For more details, and upcoming announcements, check out Viva Artists Agency on the following social media platforms: Viva Artists Agency:

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