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Manila Bulletin devider Entertainment devider Celebrities devider Vivamax conquers Busan

Vivamax conquers Busan

The Philippines' top OTT platform Vivamax make waves at Busan Asian Content and Film Market

Published Nov 7, 2023 12:27 pm

At A Glance

  • The delegation, headed by Chairman and CEO Vic Del Rosario and President and COO Vincent Del Rosario, was able to close multi-picture deals with Korean and Japanese distribution companies during the Festival.
PHOTO 2 - Jason Kim of Jaye Entertainment.jpg
Vic Del Rosario Jr. (left) and Jason Kim of Jaye Entertainment

Vivamax, the Philippines’ No.1 local streaming platform, made waves at the 2023 Asian Content and Film Market of the Busan International Film Festival held recently in Busan, South Korea.

The delegation, headed by Chairman and CEO Vic Del Rosario and President and COO Vincent Del Rosario, was able to close multi-picture deals with Korean and Japanese distribution companies during the Festival.

PHOTO 1 - Fumi Ikeda of Nettai Museum.jpg
Vic Del Rosario Jr. and Fumi Ikeda of Nettai Museum

South Korean distribution outfits Lumixmedia, WithLion, and Jaye Entertainment acquired more than 40 original Vivamax titles for distribution in their territory, while the Japanese distribution company, Nettai Museum, acquired 24 titles.

With over 60 original titles of locally produced films sold to Asian distributors and others in the foreign market this year, the Vivamax haul is one of the largest ever in Philippine entertainment history.

PHOTO 4 - Steven Kim of WithLion.jpg
FROM LEFT: Vincent Del Rosario, Angeli Khang, Steven Kim of WithLion and Vic Del Rosario Jr.

This feat also focuses attention on the works of fast-rising young directors and established auteurs, which Vivamax has supported and nurtured these past two years like Lawrence Fajardo, Roman Perez Jr., Bobby Bonifacio, Jr. Yam Laranas, Topel Lee, and Brilliante Mendoza, among others.

Among the most saleable titles from the Vivamax catalog are Mahjong Nights starring Angeli Khang, Sean de Guzman, Mickey Ferriols and Jay Manalo and directed by Fajardo; Tayuan, directed by Lee and also starring Khang with Stephanie Raz, Chester Grecia, and Francine Garcia; Pamasahe, directed by Perez Jr. and starring Azi Acosta, Mark Anthony Fernandez, and Felix Rocco; and Palitan, directed by Mendoza and starring Cara Gonzales, Jela Cuenca and Luis Hontiveros.

PHOTO 3 - Jay Eom of Lumixmedia.jpg
FROM LEFT: Vic Del Rosario Jr., Jay Eom of Lumixmedia, Angeli Khang and Vincent Del Rosario.

Established in early 2021 during the COVID-19 pandemic, Vivamax easily gained loyal patronage and created impressive traction with a steady schedule of releasing one new original title weekly and one new series every two weeks. Aside from content from its vast and varied library of over 2000 classics from Viva Films and acquired titles, this is aside from content.

Vivamax has over 7 million subscribers worldwide, including Asia, Europe, the Middle East, and North America.

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