Few may have heard of electric mobility company, NWOW. Yet this brand has been quietly making mobility more accessible to Filipinos for 13 years now.
First entering the country in 2010 with its first dealer in Vigan, today, NWOW has a broad nationwide dealer network and is in the process of completing yet another local production facility.
With its growing presence in the country, NWOW recently gathered its valued dealers, friends and partners for the 2023 brand strategy press conference. The conference aims to share the corporate vision of the NWOW brand moving forward.
During the event, company executives, led by NWOW China General Manager, Mr. Liu Mingyong; NWOW Chairman, Kang Dingwu; and NWOW Philippines General Manager Liu Mingliang. They shared the achievements and market positioning that NWOW has achieved over the past thirteen years.
A new identity
Currently, NWOW has established and is in the process of building a total of three production facilities in the Philippines. Upon completion, these facilities will significantly increase the production capacity of electric vehicles and fulfill the demand for localized production in the Philippines.
Looking ahead, the company took the opportunity to officially unveiled its new brand image, including a new brand logo and a visual system known as VISI. This refreshed image conveys a more youthful and stylish brand positioning, exuding a new sense of corporate vitality and identity.
The new brand logo is not only minimalist and stylish but also embodies the corporate philosophy of "New Ways of World," signifying continuous development and commitment to embracing the evolving consumer preferences.
Besides the new corporate look, NWOW also plans to upgrade its services. It launched the "Environmental Travel" program, offering users high-quality charging services, a vehicle leasing program, and a new media promotion plan with online stores, streaming media, and content creation to further promote the brand. Support information for dealership and agency partnerships is no publicly available for those eager to join the growing family.
A broader lineup
With the tastes and preferences of customers being quite broad, NWOW sees an opportunity to cater to even more customers. As such, it has launched four new electric two-wheeler models, the V11, V15, GP1, and RS.
The V11 and V15 models are street and ubran-style two-wheeled vehicles offering a higher maximum speed, greater ranger, and more appealing styling to cater to more aesthetic-driven individuals.
The GP1 and RS models are personal mobility vehicles like electric kick-scooters designed for more urbanized areas and can access zones where the typical two-wheeled electric motorcycle cannot.
NWOW has also upgraded its propular three-wheel and four-wheel models. Models like ERVS3, EMC, and Hero2 provide suitable transportation solutions for both home users and commercial users.
The upgrades and expansions of their vehicle models demonstrate NWOW's commitment to a diverse product lineup to cater to various types of user needs.
"NWOW is striving to become the most beloved household vehicle brand among Filipino consumers,” said NWOW China General Manager, Liu Mingyong. “We firmly believe that we need to continue building and investing to consistently deliver outstanding service and high-quality products, meeting the diverse needs of our wide customer base."
The complete lineup of NWOW models can be viewed at their website, their official app, or any of their authorized dealers. NWOW electric vehicles start from as little at P19,800 with various lease or payment plans and warranties of up to three years.