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Manila Bulletin devider Technews devider Brother Philippines helps consumers upgrade and up environmental consciousness with new promo

Brother Philippines helps consumers upgrade and up environmental consciousness with new promo

Published Nov 7, 2023 05:47 am

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Brother Philippines has launched its latest edition of the Trade-in Madness Promo Roadshow at SM City North EDSA in Quezon City for a week of eco-friendly upgrades and exclusive discounts. Customers were able to trade in old printers, typewriters, fax machines, or any all-in-one printing products, regardless of brand or operational condition, for exclusive discounts when purchasing new Brother printers.

Customers can score up to 30% worth of discounts. Each registered participant can avail of a maximum of three transactions and upgrade their current printing and digital imaging machines for a much lower price.

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Brother Philippines President Glenn Hocson with the old printers brought by customers in exchange of new Brother printers.

 

"By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet," shares Brother Philippines President Glenn Hocson. "This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness," he added.

The Trade-in Madness Promo amplifies the overall global environment slogan of the Brother Group: "working with you for a better environment." The promo also aligns with the United Nations Sustainable Development Goals (SDGs). The campaign focuses on SDG 12: Responsible Consumption and Production and SDG 13: Climate Action. Emphasizing Brother's core initiative of Resource Circulation, the campaign focuses on waste reduction and minimization in its operations.

"The roadshow is not just about the exchange; it is about embracing a lifestyle that blends tech brilliance with a commitment to the planet. By upgrading your home office while responsibly managing electronic waste, you are not just making a change but creating a wave of conscious living," Hocson explained.

The trade-in program is also available in the following locations: SM City Clark (Oct. 25 to 31), SM City Daet (Oct. 25 to 31), Festival Mall (Nov. 9 to 15), Gmall of Tagum (Nov. 11 to 17), SM City Butuan (Nov. 13 to 19), and SM Southmall (Nov. 24 to 30). 

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