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Manila Bulletin devider Business devider Banking & Finance devider Pru Life UK launches PRULove for Life

Pru Life UK launches PRULove for Life

Published Nov 29, 2023 09:57 am

Pru Life UK has introduced a new affordable and easy-pay insurance called PRULove for Life which is a lifetime coverage of up to 100 years old and with payment of as low as P87 per day.

In a statement, the life insurer said the new product is a “limited-pay whole-life participating plan” that is tailored for all Filipinos at every stage of life, from birth until age 60. The P87 per day payment is calculated for a 10-year plan availed by a 20-year-old female.

“It is a great solution for Gen Zs and Ys who aim to secure personal independence and the well-being of their loved ones, as well as OFWs who strive to ensure essential life protection for their families while working abroad,” said Pru Life UK.

It also stated that the new plan not only has a flexible payment structure but also short-term options of just five years or long-term flexibility of up to 10, 15, or 20 years.

This is to enable customers to enjoy the product’s benefits without worrying about their finances, said the company. “Customers can also get coverage until age 100, offering guaranteed lifetime protection and peace of mind for themselves and their loved ones,” it added.

It also allows customers to access cash values and non-guaranteed dividends as living benefits, ensuring their financial well-being. Additionally, the plan provides customers peace of mind with a death benefit equal to the sum assured plus accumulated dividends, and add riders, making it an ideal choice for families seeking comprehensive protection and support, said Pru Life UK.

Presently, Pru Life UK has a 40,000-strong and digitally empowered agency force.

Established in 1996, the life insurer boasts of its pioneer of insuravest, or investment-linked life insurance products, in the Philippines. It is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country.

“Since its establishment, Pru Life UK has expanded its reach to over 173 branches and 120 general agency offices in the Philippines, with the largest life insurance agency force with more than 40,000 licensed agents,” it said.

Based on Insurance Commission data as of end-June 2023, Pru Like UK ranked number one for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products.

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