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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Jewelry and milestones

Jewelry and milestones

Celebrating 50 years of elegance, F&C Jewelry introduces new ambassador, Sofia Andres

Published Nov 26, 2023 04:07 am

At A Glance

  • 'Jewelry can symbolize status but beyond that it's a form of self-expression. It allows one to express one's style and taste in fashion, and it also helps to convey your emotions.'
Sofia Andres for FnC Jewelry 1.jpg
Sofia Andres, the new ambassador of F&C Jewelry

Timeless style, rich history, and exciting new possibilities come together in F&C Jewelry’s sparkling 50th anniversary. 

F&C Jewelry traces its roots back to Oct. 15, 1973, when it was founded by the visionary couple, Marcelino M. Florete Jr. and Susan Caperonce-Florete. This dynamic duo drew inspiration from Susan's mother, Cristina Orian, a gifted “alahera” from Bulacan.

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Marcelino Florete III, Marissa Florete-Gorriceta, Susan Florete, and Marjorie Florete

From a quaint establishment along 73 Guanco Street in Iloilo City, F&C Jewelry is now present across the country in key lifestyle malls—with 73 branches and counting! 

Over the years, F&C Jewelry has solidified its status in the luxury scene, raising the standard of style with its wide range of fine jewelry. And with its roster of brand ambassadors and collaborators, it’s unsurprising that many continue to turn to it for inspiration. F&C Jewelry has worked with Rajo Laurel to create Rings by Rajo, a 2010 capsule collection inspired by the couturier’s renowned work in bridal fashion. Actresses Bea Alonzo and Coleen Garcia have also represented the brand, proving its readiness to cater to the fashionistas of classic and modern eras alike. 

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Throughout its history, F&C Jewelry has stayed true to its promise of creating collections for all kinds of wearers. Their pieces have become valuable keepsakes, family heirlooms, and prized mementos of life’s most special occasions. Now, led by next-generation leaders Marissa and Marjorie, daughters of Marcelino Jr. and Susan, F&C Jewelry has set its sight on greater heights, catering to the new generation of global Pinoys.  

To mark its 50th anniversary, the jewelry brand is proud to enter a new chapter with its newest ambassador, Sofia Andres. Like the brand she represents, the fresh-faced model, style icon, and actress has gone through transformations throughout her career that highlight her versatility. 

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Atty. Katrina Legarda, Beia Florete, Sam Valenciano, and Aliza Apostol Goco

“Jewelry can symbolize status but beyond that it’s a form of self-expression,” says Sofia. “It allows one to express one’s style and taste in fashion, and it also helps to convey your emotions just like when you give jewelry to your loved ones for their birthdays, weddings, and many more.”

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Linda Ley

As it heads toward another milestone, F&C Jewelry confidently looks forward to achieving so much more. With its commitment to creativity, craftsmanship, and shaping the image of Filipino-made jewelry, there is no doubt that the brand will remain at the top for many more years to come. 

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Phoemela Baranda

F&C Jewelry is located at all SM Stores and its flagship store in Ayala Malls Glorietta. www.fncjewelry.com 

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