The Philippines added another award to its already long list as the mobile network TNT bagged the Guinness World Record for the Longest Travel Livestream, lasting over 26 hours and covering 75 kilometers from Bustos, Bulacan, to Rizal Park in Manila.
The milestone is part of the Petmaloop Challenge spearheaded by TNT. It called on content creators to feature highlights of their hometowns that give them joy using the social media platform TikTok.
A total of 33 content creators answered the call and joined the challenge, which started in Davao City last Nov. 4, 2023, and made its way through other major cities and provinces in Mindanao, the Visayas, and Luzon. But to set the Guinness World Record for the Longest Travel Livestream, the content creators took the Petmaloop Challenge up a notch by livestreaming their journey from Bulacan to Manila without interruption.
According to Fumika Fujibuchi, the official adjudicator at Guinness World Records, the uninterrupted live-streamed travel video lasted for 26 hours, 15 minutes, and 29 seconds. Apart from exceeding the minimum requirement, TNT’s Petmaloop Challenge also met the other criteria set by The Guinness World Records. These criteria included focusing on real-time travel experiences, emphasizing the significance of sites and cultural locations, ensuring the live stream is accessible to the entire public throughout the entire attempt, and allowing the live stream to take place at multiple venues, provided there are no gaps or interruptions, making this attempt a success.
“Saya from creating and sharing content with the rest of the world, and saya from taking their small business online and uplifting their lives in their own little way. Even our huge announcement today is anchored in TNT’s mission to bring pride to the nation,” Alfredo S. Panlilio, president and CEO of Smart and its parent company, PLDT Inc., told press members last Nov. 22, 2023. “For our part, we make our own saya and fulfillment in carrying out our mission of empowering Filipinos. Rest assured that we will bring the best customer experience as our lifestyle.”
The challenge toured 19 provinces nationwide, including Davao City, Dumaguete City, Bacolod City, and Iloilo City. Meanwhile, the participants uploaded their videos on Petmaloop TikTok account, featuring famous landmarks and tourist spots, such as the People’s Park in Davao, the Initao–Libertad Protected Landscape and Seascape in Misamis Oriental, and the Museo ni Antonio and Jose Luna in Ilocos Norte. The live stream video promoted local dishes such as the Chicken Inasal of Bacolod City, La Paz Batchoy of Iloilo, and Sisig of Pampanga.