Globe’s 264,000-strong KmmunityPH actively stepped up its engagement with the thriving K-culture community in the Philippines this year.
KmmunityPH revolutionized the “stanning” or obsessive fan experience by fostering meaningful collaborations with some of the country's most ardent K-pop and K-drama fan groups.
"Our vision at Globe has always been to uplift and empower. Through KmmunityPH, we are bridging dreams, passions, and opportunities. We support fans in their next level of stanning, providing them with platforms and resources to bring their dreams and fan projects to life. We want KmmunityPH to be a safe, nurturing environment for individuals who want to take their Hallyu passion further,” said Abigail Mariano, Korean Subcultures manager.
Events such as BLACKPINK PH's co-created experience during the BORN PINK concert, BTS PH's celebration of the Hobiuary Project and BTS 10th Anniversary, and ONCE HQ's Social Take Over for TWICE’s music promotion are examples of KmmunityPH's drive to enrich the fan journey.
Recently, KmmunityPH supported “NEVER LOST” of EXO’s Kim Jongdae, and TWICE x ONCE 8th Anniversary, while preparing for ENHYPEN’s 3rd Anniversary Fangathering dubbed “EN-GRANDE: The 2023 ENNIVERSARY Celebration,” on Nov. 27 at Ayala Malls Manila Bay.
KmmunityPH is also bringing all fan groups together for the "K-leidoscope" event on Nov. 25-26 at the GCreator House (BGC) and Baked Studios (Makati) to meet and stan with fellow fans.
From Nov. 14 to Dec. 6 at the Globe Creator House, there will also be weekly dance classes featuring K-pop. Both initiatives aim to foster deeper connections among fans and to celebrate K-culture.
Ramping up partnerships, KmmunityPH has joined forces with the renowned local fashion brand BENCH, granting fans the unparalleled experience of meeting idols such as ITZY, Wi Ha-jun, Kim Seon-ho, and Ahn Hyo-seop.
KmmunityPH also teamed up with Viu Philippines for an exclusive interview content with Kim Bum, available in Nov. 15 on KmmunityPH's Facebook Group. Viu also gave away premium subscription vouchers to K-drama aficionados.
Launched in 2019, KmmunityPH has evolved into a significant multi-channel community for enthusiasts of all things Korean. Globe's strategic foray into the expansive world of Total Korean Subculture has yielded positive results, effectively connecting and re-engaging the K stands and the youth with an ecosystem tailored to their unique interests and passions.
At the heart of it all, KmmunityPH stands as a testament to Globe's vision of empowering fans, enriching their stanning journey, and creating a nurturing space for those passionate about Hallyu.